Mortgage Lending Mastery

Time and time again, we are reminded of the importance of having more leads in the mortgage and real estate space. However, it helps to dig deeper and consider how much of these leads are actually converting. Guiding you to do that, host, Jen Du Plessis, talks with Nate Joens, CEO and co-founder of Structurely, about engagement and conversion ratios. In particular, they tackle how you can convert those leads by scaling conversations through authentic automation, where they use the personal channel of text messaging that is unlike any other. Nate then takes us deeper into the services and systems his company offers to help lenders and agents stay in front of those leads while doing more with less.

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Being in the mortgage business is all about relationships, whether it’s with your financial advisors or real estate agents or employees. The best way you can increase and deepen those relationships is by asking really good questions. This episode’s guest is someone who lives by this, and he is going to tell us why and how. Jen Du Plessis has over Heath D. Barnes, leader, influencer, industry coach, and branch manager of Cardinal Financial Company, Limited Partnership. Here, Heath shares with us why really good questions help set expectations for what you have to live up to in your relationships, consequently helping with your conversion ratio in all aspects—from client ratio to other referral partners. Learn more about how to utilize questions in your business and your life in this conversation.

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Women real estate agents make up the great bulk of the business, yet they tend not to get the same amount of success and recognition as their male counterparts. What is holding them back? How can they rise to the challenge and thrive in these difficult times? Realtor and real estate coach Jan Copeland answers these questions and more as she joins Jen Du Plessis in this episode. From her long experience in the real estate brokerage sphere, Jan has acquired a unique understanding of what makes women agents tick. She has since dedicated her career to helping women like herself succeed in the business.

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We live in a society that is very stressed out. This is partly due to social media and people glorifying the busy-ness so that we all think we have one-up each other. In this episode, Jen du Plesis is joined by Dr. Elizabeth Hughes to discuss how being surrounded with so much stressors in our lives depletes our purpose of living. Dr. Hughes is a Stanford-trained physician with over 25 years of clinical experience. She has developed The Stress Antidote™ System, a unique process to turn off the body’s harmful stress response, which she explains further today. Everything around us can be a source of stress and can greatly affect our health. Listen to episode to learn how you can calm down and get rid of all that angst and overwhelm.

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What is emotional intelligence, emotional quotient, or EQ? How does it relate to business?  In this episode, Jen Du Plessis interviews Kelsey Rauchut about the value of understanding people, not just at a surface level but a deeper one. Kelsey is an industry-leading National Business Development Manager with Annie Mac Home Mortgage, an award-winning media expert, a sought after speaker, and the podcast host of The Inside Edge. She lets us in on how we can utilize emotional intelligence to forge a successful practice. She also emphasizes how loan officers should not only target sales but emotions as well.

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There are always sacrifices in the path to clarity and ultimate success. Today, Jen Du Plessis interviews Geoff Hughes about his journey to success – starting with his early life struggles selling drugs on the streets, selling robots, and eventually hitting the right investments. Having had his ups and down with success and drugs, Geoff shares how he decided to recreate himself and make a life pivot to become more in tune with his body – impacting people on various levels and making an actual career out of it. 

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Now more than ever, leading has become more challenging, especially with a global crisis engulfing industries. On today’s show, Jen Du Plessis is joined by Steve Kyles to talk about leadership in the loan management space. Steve is a veteran Houston mortgage professional, a Movement Mortgage loan officer, and the Founder of the Loan Officer Leadership Podcast and Facebook group. If you want to know more about hiring, leading a team, and defining team roles, tune in to this episode and have that confidence to become a practical leader.

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When your business has just started out and it us just beginning to find its legs, normally one of the issues you’re likely to run into is how to sell it to your target audiences. But at the core of all small business marketing is making sure to keep your content simple but consistent. This is the belief of Ignite Marketing‘s Lori Lyons, a small business marketing expert and consultant. Lori explores the importance of these core principles with Jen Du Plessis, drawing from her own experiences in marketing. Feeling like your small business is in a rut? Let Lori and Jen show you a newer, simpler way to go about things.

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Setting up a business is all about having people gravitate towards you and your services. How can you draw people to your business? In this episode, Jen du Plessis talks to Jennie Edwards, the Founder of Your Dynamic Story and photographer and videographer herself who helps entrepreneurs share their message to make a bigger impact in the world. Through storytelling and impactful delivery with powerful videos, Jennie has set the bar high when it comes to connecting to a desired audience. She believes that it is by showing up confidently and vulnerably as well as being in alignment with your values are the keys to empower clients, grow an audience, and authentically connect with them to drives sales. Learn from Jennie as she teaches you about her nine gates of customer commitment and how you, too, can pull people towards you.

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Podcasting is now making waves in the entrepreneurial space as it is becoming an efficient medium of instruction. Today, Jen du Plessis has an equally talented personality on-air and he is Marc Guberti. Marc is a USA Today and Wall Street Journal bestselling author and hosts three podcasts – including Breakthrough Success Podcast – and several evergreen virtual summits where he teaches people how to grow their businesses and achieve personal transformations. Marc talks about how podcasting can help grow your business whether you are an entrepreneur or realtor. He shares the real purpose of podcasting, its different approaches, and getting the right content to prevent roadblocks. Listen to Marc as he imparts some useful tips on all things podcasting, including three different ways on how to monetize it.

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