William Faulkner once said about writing that you have to “kill your darlings.”

Stephen King took it one step further in his book on writing and said, "Kill your darlings. Kill your darlings. Even when it breaks, your egocentric little scribbler's heart, kill your darlings."

As business owners, speakers, and change makers, we get very attached to our ideas, especially the ideas that have been a part of what we speak about or how we do our business, for a very long time.

It's hard to let those ideas that we love go, even though we need to evolve.

It's hard to let them go, even though we know those ideas aren't serving our clients, our audiences, or our followers, at the highest level.

Today, I am killing one of my dearest darlings, a darling that has been with me since this business started as a blog over six years ago.

It pains me to do so, because I have podcasted, blogged, discussed on interviews, and extolled the virtue of this darling for years, but it's time to let her go.

The precious darling that I'm killing today is my beloved Big Idea.

I've talked about the big idea on so many podcasts that I have lost count. It has been one of the centerpieces of the work I do with my clients, but the market has changed for speakers, and has become oversaturated with speakers.

Frankly, you need more than a big idea to be known and to move your audience.

You need to insight action always.

To do that you need to rebel...in fact you need a 3 Word Rebellion.