Most new MSPs fail, but you don’t have to!

Starting and growing an MSP isn’t just about technical skills—it’s about running a business the right way. I’ve seen too many MSP owners struggle because they make the same avoidable mistakes over and over again. Whether it’s not tracking leads, chasing shiny objects, or failing to pick a niche, these mistakes will hold you back from scaling your business.

In this video, I’m breaking down the six biggest reasons why new MSPs fail and, most importantly, how you can avoid them. If you’re serious about building a profitable, scalable MSP, you need to stop making these mistakes and start implementing proven strategies.

Here’s what you’ll learn:

Why tracking leads and following up is critical to getting new clients

The mistake almost every MSP makes when signing up for programs and courses

Why chasing shiny objects is killing your business growth

The right way to use your tools like CRM, PSA, and RMM for maximum efficiency

Why you need patience and consistency when it comes to marketing and sales

The BIGGEST mistake MSPs make with their target audience and how to fix it

A bonus tip that could save your business thousands of dollars in lost revenue

Windows 10 is going end of life on October 14, 2025, and this is a massive opportunity for MSPs to grow their business, upsell clients, and generate more revenue! In this video, I break down exactly how MSPs can take advantage of this transition, including:

Why Windows 10 EOL matters for MSPs

How to target the right clients for upgrades

Bundling Windows 11 upgrades into profitable service packages

Marketing strategies to land new clients

Upselling cybersecurity, compliance, and cloud solutions

Don’t wait until it's too late! Start offering Windows 10 EOL solutions NOW and lock in new business before your competitors do.

Struggling to sell cybersecurity services? Not sure how to get business owners to take security seriously? This video will walk you through a proven strategy to position, price, and close more cybersecurity deals—without sounding too technical or overwhelming your clients.

Cybersecurity isn’t just an “extra” service—it’s a necessity. But many business owners still don’t see the value or believe they’re “too small to be a target.” That’s where a strong sales strategy comes in. I’ll show you how to educate your clients, overcome objections, and structure your offerings so they’re easy to sell and even easier to buy.

What You’ll Learn in This Video:

How to position cybersecurity as a business necessity (not just a tech add-on)

The most common objections (and exactly how to handle them)

How to bundle cybersecurity services for predictable, recurring revenue

The best cybersecurity sales pitch and script to convert skeptical clients

Why many businesses think cybersecurity is too expensive—and how to prove them wrong

How to use security audits to expose risks and drive urgency

How to sell compliance-driven security solutions (CMMC, HIPAA, PCI, etc.)

Why Listen to Me?

I’ve helped countless MSPs and IT providers scale their businesses by mastering cybersecurity sales. This isn’t just theory—it’s a battle-tested strategy used by successful MSPs to close more deals and increase MRR.

The Ultimate MSP Sales Tool – This Will Change Your Business!

I don’t care what anyone says—this is the #1 sales tool every MSP needs. If I had this 10 years ago, it would have made me a fortune in MSP sales. This device records your meetings, transcribes them, and helps you recall key moments so you can close more deals and improve your sales skills.

Why This Tool is a Must-Have for MSPs:

Transcribes meetings with AI for easy recall

Identifies action items and follow-ups automatically

Helps you refine your sales pitch by reviewing your conversations

Makes sure you never forget key client pain points

Gives you an unfair advantage in MSP sales!

Stop wasting time on bad MSP leads! In this video, I’ll show you exactly how to qualify MSP prospects in under 5 minutes so you can focus on high-value clients and close more deals. If you’ve ever spent hours on a sales call only to realize the prospect was never serious, this video is for you!

What You’ll Learn:

The 3 key questions to instantly qualify an MSP prospect

The biggest red flags to watch for when talking to leads

A simple lead scoring system to filter out time-wasters

How to quickly identify good vs. bad MSP prospects

Sometimes, all it takes is one small change to see BIG results. If you're struggling to close deals as an MSP, these 5 quick wins will help you turn things around FAST. These are actionable, proven strategies that will help you land more clients and grow your business.

What You'll Learn in This Video:

How to refine your discovery process for better conversations

The secret to using social proof to build trust quickly

A smarter way to follow up that gets real responses

How to remove client hesitation with a simple risk-reversal

The easiest way to close more deals without being pushy

What Is a WISP (Written Information Security Program) & Why Should MSPs Offer It?

Did you know that businesses handling sensitive data are legally required to have a Written Information Security Program (WISP)? Yet, many companies are completely unaware of this requirement, leaving them vulnerable to cyber threats and massive compliance fines!

In this video, I break down:

What a WISP is and why it’s crucial for compliance (FTC Safeguards Rule, HIPAA, CMMC, GDPR, and more).

How MSPs can offer WISP as a service to protect clients and increase recurring revenue.

The step-by-step process for building a WISP for your clients.

How offering WISP services can help MSPs stand out, reduce client churn, and boost profitability.

If you’re an MSP and not offering WISP services, you’re missing out on a huge opportunity! Watch now to learn how to sell compliance services, secure clients, and grow your business!

Want to generate more leads for your MSP? Lead magnets are a game-changer! In this video, I break down how MSPs should be using lead magnets, why they work, and how you can create one that attracts high-quality leads.

What You’ll Learn in This Video:

What a lead magnet is and why MSPs need one

The best types of lead magnets for MSPs

Step-by-step guide to creating a high-converting lead magnet

How to promote your lead magnet to attract ideal clients

The follow-up strategy to turn leads into paying customers

Want to grow your MSP business and increase your recurring revenue? In this video, I break down three high-profit services that MSPs should be selling to make more money and scale their business faster. If you're not offering VoIP, Managed Email, and Backup Services, you're leaving serious money on the table.

These services are easy to sell, high-margin, and essential for businesses—making them perfect for boosting your Monthly Recurring Revenue (MRR).

Service #1: VoIP Services – Every business needs a reliable phone system. Offering VoIP with managed support is a profitable, sticky service that clients rely on.

Service #2: Managed Email Services – Businesses need secure, reliable email but struggle with security, spam filtering, and compliance—this is where your MSP comes in.

Service #3: Backup Services – Data loss happens all the time. Offer managed backups, disaster recovery, and cloud storage to keep businesses protected.

If you're an MSP looking to increase profits and attract more clients, these services are a must-have in your service stack.

Struggling to grow your MSP? If you're not getting the right clients, your marketing might be the problem. In this video, I break down the 4 key elements every MSP needs to focus on to attract the right audience, generate more leads, and close better deals.

Right Message: How to position your MSP for success

Right Audience: Who to target & where to find them

Right Place: Where you should be marketing your MSP

Right Time: How to stay in front of potential clients