Running an MSP is tough when you’re juggling tickets, emails, projects, billing, and client communication across different tools. That’s where a PSA, Professional Services Automation software, comes in. In this video, I break down exactly what a PSA is, why every new MSP owner needs one, and how it can help you stay organized, bill accurately, and scale your business without the chaos. You’ll learn the key benefits of using a PSA, the warning signs that it’s time to get one, and a quick look at beginner-friendly PSA options like Atera, SuperOps, HaloPSA, Syncro, and more. Whether you’re just starting your MSP journey or looking to grow with confidence, this video will give you the roadmap to build your business on the right foundation.