Mumbrellacast

Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at the helm of Naked. Naked made headlines. Made careers. Made a difference. Made an impact. And now, in this special episode of the Mumbrellacast, recorded live at Mumbrella360, the three founders reunite to talk about [...]

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This week, the Mumbrellacast team was joined in the studio by Mr Fame himself, Max Markson. He spoke about his high-profile client list, the Instagram influencer market, and who he would never work for. Markson stayed in the studio to tackle some of the big news topics of the week, including two controversial ad campaigns: [...]

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This week, the team is talking everything television on the Mumbrellacast, and not just because they haven’t recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential of a News Corp partnership.

And Frain stays with the team to tackle the week’s news topics.

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Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

The post Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN’s plans for growth appeared first on Mumbrella.

This week, the team is talking everything television on the Mumbrellacast, and not just because they haven't recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential [...]

The post Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN's plans for growth appeared first on Mumbrella.

It was a big week for agency news: CHE Proximity appointed PwC’s Ben Shepherd as chief media officer and Naked merged with BMF. Senior content journalist Abigail Dawson returned to the Mumbrellacast to chat about if the Naked news was a surprise and what all of this means for the creative landscape.

In television Lego Masters soared, Celebrity Name Game crawled and the AFL Footy Show fell.

Seven’s head of digital sales James Bayes joined in the studio to talk about the launch of the Seven news digital offering and where he saw the future of BVOD (31:50).

The team also spoke about the conversation adland needs to have about harassment at industry awards nights.

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

The post Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights appeared first on Mumbrella.

It was a big week for agency news: CHE Proximity appointed PwC's Ben Shepherd as chief media officer and Naked merged with BMF. Senior content journalist Abigail Dawson returned to the Mumbrellacast to chat about if the Naked news was a surprise and what all of this means for the creative landscape. In television Lego [...]

The post Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights appeared first on Mumbrella.

This week on the Mumbrellacast, Bill Shorten has taken aim at The Daily Telegraph, and the team discusses whether this is bold, brave or just plain silly. Also on the topic of News Corp, its joint venture with Nine, Your Money, has officially come to a complete end three weeks after Mumbrellacast discussed the closure of its online platform.

The team also ponders if Rugby Australia’s brand will recover from the Israel Folau saga, and where sporting leagues should draw the line with players’ behaviour to protect their brands.

Plus, general manager of Spinach, Ben Willee, also joins us to chat about the workings of a full-service agency and coping with the drought in ad spend (23:07).

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

The post Mumbrellacast: Bill Shorten takes on News Corp, Rugby AU’s brand post Folau, and Spinach’s Ben Willee appeared first on Mumbrella.

This week on the Mumbrellacast, Bill Shorten has taken aim at The Daily Telegraph, and the team discusses whether this is bold, brave or just plain silly. Also on the topic of News Corp, its joint venture with Nine, Your Money, has officially come to a complete end three weeks after Mumbrellacast discussed the closure [...]

The post Mumbrellacast: Bill Shorten takes on News Corp, Rugby AU's brand post Folau, and Spinach's Ben Willee appeared first on Mumbrella.