Mumbrellacast

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Mumbrellacast episodes

July 11, 2019 Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies
On this week’s Mumbrellacast the team talk radio after GFK’s fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings poison?
The revolving wheel of talent has not been kind to 2Day FM since the departure of Kyle Sandilands and Jackie O, but Kiis 101.1’s Melbourne breakfast team of Jase and PJ may be showing that sticking with talent and riding the ratings wave could just pay off.
Still on radio, Southern Cross Austereo has rebranded, and the team shared some strong views on the ‘nice clean logo’ design – as one of our commenters put it. SCA’s new brand sound made its Mumbrellacast debut and the team speculated what it represents for the future direction of the broadcasting giant.
And, in light of the State of Origin decider dominating the ratings for Nine, we ask the question: is the sports broadcasting rights model actually broken?
Plus, CEO of Pacific Magazines, Gereurd Roberts came in to discuss the publisher’s digital strategy, what it’s like to manage redundancies, and which of Pacific’s titles is his favourite.
https://mumbrella.com.au/wp-content/uploads/2019/07/Mumbrellacast-11-07-19-EDITED.mp3
In the news
The winners and losers in radio ratings (1:34)
SCA rebrands (12:52)
Ninja Warrior returns and Origin wraps up (18:36)
Is the sports broadcast rights model broken? (21:56)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.
0 min
July 11, 2019 Mumbrellacast: 2Day FM In Trouble Again, SCA Rebrands, And Pac Mags CEO Chats Redundancies
On this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...]
The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.
59 min
July 04, 2019 Mumbrellacast: Christian O’Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party
On this week’s Mumbrellacast, Tim Burrowes sits down with Gold 104.3 Melbourne breakfast radio host Christian O’Connell to discuss his move from national radio in the United Kingdom to one of Australia’s most competitive markets. They chat about finding a new audience in Melbourne, creating content when you know nothing about AFL, and the ‘arranged marriage’ of radio talent in Australia.
Also in this week’s episode, the team attempts to find the quietest corner they can at Mumbrella’s Sports Marketing Summit to talk about why Seven wanted Australians to join the Barty Party with its Wimbledon coverage… and then failed to put it on air. Plus the TV Week Logie Awards went to air on Sunday to both ridicule and outcry from Australian television personalities. Did Tom Gleeson break them, or was it just smart campaigning?
CHE Proximity pulled at Australians’ heartstrings with a campaign for the Sydney Children’s Hospital Foundation, attempting to cure homesickness with pasta ‘sause’. The team reveals what really went into the campaign’s execution.
And back to the world of radio: What is happening at 2GB? Should radio presenters be able to say goodbye after their show has been axed? And swift moves from 3AW see Scott Cummins removed from the commentators’ box.
https://mumbrella.com.au/wp-content/uploads/2019/07/Mumbrellacast-07-04-19-EDITED.mp3
In the news
Are the Logies outdated? (1:24)
Seven decides not to join the Barty Party (10:42)
CHE Proximity serves up ‘sause’ with a cause (18:17)
And tough times for 2GB (24:04)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Christian O’Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party appeared first on Mumbrella.
0 min
July 04, 2019 Mumbrellacast: Christian O'Connell On Transitioning To Aussie Radio. Plus Did Gleeson Break The Logies? And Missing Out On The Barty Party
On this week's Mumbrellacast, Tim Burrowes sits down with Gold 104.3 Melbourne breakfast radio host Christian O'Connell to discuss his move from national radio in the United Kingdom to one of Australia's most competitive markets. They chat about finding a new audience in Melbourne, creating content when you know nothing about AFL, and the 'arranged [...]
The post Mumbrellacast: Christian O'Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party appeared first on Mumbrella.
1 hr 5 min
June 27, 2019 Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS’ branding moves, and Ten’s Beverley McGarvey
Our news topics bleed into each other in this week’s episode of the Mumbrellacast. There’s talk of defamation law in the Dylan Voller case, leading to media bosses demanding defamation law reform at their National Press Club appearance. News Corp boss Michael Miller, who appeared on the Press Club panel, chimed in with his support for WPP’s John Steedman, who wrote an open letter to the industry, calling upon media outlets (including Mumbrella) to scrap anonymous comments sections. The team discusses Steedman’s position (and ours), and the value of reader discourse.
Israel Folau also has a high-profile court case on foot. Go Fund Me canned his fundraiser this week, begging the question: was it the right brand move? And speaking of brand moves, should BWS, Australia’s largest alcohol retailer, be partnering with Dry July (and vice versa)?
Plus, Ten’s chief content officer Beverley McGarvey joins Mumbrella’s Hannah Blackiston to discuss ditching the overnight ratings, and its lineup for the rest of 2019.
https://mumbrella.com.au/wp-content/uploads/2019/06/Mumbrellacast-27-06-19-EDITED.mp3
In the news
Media bosses call for law reform (1:15)
Anonymous commenting in the crosshairs (8:09)
Was Go Fund Me right to drop Israel Folau’s fundraiser? (27:44)
Is BWS right to support Dry July? (33:37)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS’ branding moves, and Ten’s Beverley McGarvey appeared first on Mumbrella.
0 min
June 27, 2019 Mumbrellacast: Should We Allow Anonymous Comments? Plus Defamation Law (reform), Go Fund Me And BWS' Branding Moves, And Ten's Beverley McGarvey
Our news topics bleed into each other in this week's episode of the Mumbrellacast. There's talk of defamation law in the Dylan Voller case, leading to media bosses demanding defamation law reform at their National Press Club appearance. News Corp boss Michael Miller, who appeared on the Press Club panel, chimed in with his support [...]
The post Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS' branding moves, and Ten's Beverley McGarvey appeared first on Mumbrella.
1 hr 5 min
June 20, 2019 Mumbrellacast: Mark Coad On Ditching The Pitch, Saying 'no', And Why Agency Culture Is Everything
In this week's Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he's ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why 'culture', often a muddy, hard-to-pin-down beast, starts at the top. Coad stuck around to also unpack the week's news, [...]
The post Mumbrellacast: Mark Coad on ditching the pitch, saying 'no', and why agency culture is everything appeared first on Mumbrella.
33 min
June 20, 2019Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything
In this week’s Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he’s ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why ‘culture’, often a muddy, hard-to-pin-down beast, starts at the top.
Coad stuck around to also unpack the week’s news, commenting on how regional media is close to his heart in the wake of WIN shuttering five regional newsrooms, why we need to cut TV networks some slack when programs like The Super Switch perform poorly, and what he thinks about transparency for out-of-home measurement.
https://mumbrella.com.au/wp-content/uploads/2019/06/Mumbrellacast-20-06-19-EDITED.mp3
In the news
WIN axes five newsrooms (13:34)
Should Seven ditch The Super Switch? (17:49)
The City of Sydney enters the outdoor war (22:26)
And is culture a competitive advantage? (26:53)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything appeared first on Mumbrella.
0 min
June 13, 2019 Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings
This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360 (26:31). If you couldn’t make it to the session with Nine’s CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him.
Zooming forward from last week’s Mumbrella360 into this week’s news, the team talks Tourism Australia (read: Chris Hemsworth) winning a Logie with its Dundee campaign, and whether it’s a play to rejuvenate the Logies’ love-to-hate-it reputation. Then there’s the opinion piece Ten CEO Paul Anderson penned for Mumbrella this week, in which he called upon other networks to join Ten in shifting its focus away from overnight ratings, which he called “increasingly misleading and meaningless”.
And finally, the discussion circles back to Mumbrella360, to reflect upon Mat Baxter’s keynote, in which the global CEO of Initiative urged the industry to #ditchthepitch. Will ditchthepitch.com, a Glassdoor for bad client behaviour, get off the ground? And is ditching the pitch realistic unless every media agency gets on board?
https://mumbrella.com.au/wp-content/uploads/2019/06/Mumbrellacast-13-06-19-EDITED.mp3
In the news
The Logies reveals Australia’s favourite television commercial (1:13)
Ten says it’s ditching overnight ratings (9:19)
Mat Baxter wants us all to ditch the pitch (16:42)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings appeared first on Mumbrella.
0 min
June 13, 2019 Mumbrellacast: On-stage With Hugh Marks, A Logie For Dundee, And Ditching The Pitch And Overnight Ratings
This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360 (26:31). If you couldn't make it to the session with Nine's CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him. [...]
The post Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings appeared first on Mumbrella.
1 hr 12 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…