Mumbrellacast

By MumbrellaBusiness News News Commentary Marketing Business News

Mumbrellacast episodes

February 14, 2019Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC’s Jamie Angus
On this week’s podcast, the team discuss lots of exits – namely Buzzfeed’s Simon Crerar, Marcel Sydney’s David Nobay and IPG Mediabrands’ Danny Bass.
Plus, we’ll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and ‘the soggy middle’. (22:21)
https://mumbrella.com.au/wp-content/uploads/2019/02/Mumbrellacast-142.mp3
In the news
In this week’s news roundup, the team discusses:
Buzzfeed boss Simon Crerar is made redundant (01:21)
LadBible set to launch in Australia (06:03)
Marcel Sydney’s founder David Nobay to leave (11:03)
Danny Bass resigns as CEO of IPG Mediabrands (15:12)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC’s Jamie Angus appeared first on Mumbrella.
0 min
February 14, 2019 Mumbrellacast: LadBible Lands In Oz, Everyone Is Departing, Plus BBC's Jamie Angus
On this week's podcast, the team discuss lots of exits - namely Buzzfeed's Simon Crerar, Marcel Sydney's David Nobay and IPG Mediabrands' Danny Bass. Plus, we'll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and 'the soggy middle'. (22:21) In the news In this week's news roundup, the [...]
The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC's Jamie Angus appeared first on Mumbrella.
43 min
February 07, 2019 Mumbrellacast: Why the ACCC is looking at outdoor, NAB’s nightmare, Vice’s job cuts, the problem with vegans
On this week’s Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission’s investigation into the outdoor advertising sector, Vice’s round of global redundancies and what the banking royal commission’s report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.)

https://mumbrella.com.au/wp-content/uploads/2019/02/EDITED-FINAL-MLA-MUMBRELLACAST.mp3
In addition, this episode of the Mumbrellacast explores the Australian Press Council’s decision to censure the Daily Mail and nine.com.au over use of the word “transgender”.
This week’s guest is Meat & Livestock Australia’s chief marketer Graeme Yardy, who chats to us about all the Byron Sharp effect, the unlikely tasks involved with putting a campaign together, and how to deal with a problem like veganism.
In the news
In this week’s news roundup, the team discusses:
ACCC’s investigation into outdoor rebates (01:14)
Global redundancies at Vice (08:57)
The Press Council’s stance on gender pronouns (17:08)
The Banking Royal Commission and advertising (21:23)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB’s nightmare, Vice’s job cuts, the problem with vegans appeared first on Mumbrella.
0 min
February 07, 2019 Mumbrellacast: Why The ACCC Is Looking At Outdoor, NAB's Nightmare, Vice's Job Cuts, The Problem With Vegans
On this week's Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission's investigation into the outdoor advertising sector, Vice's round of global redundancies and what the banking royal commission's report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.) [...]
The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB's nightmare, Vice's job cuts, the problem with vegans appeared first on Mumbrella.
57 min
January 31, 2019 Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us
Buzzfeed’s announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17).
Our guest this week is Mamamia’s head of podcasts, radio host and founder of PodSchool Rachel Corbett (23:19). We chat to Rachel about brands hopping on the podcast wagon for the sake of it, bad podcast ads, and why radio is not dead.
We also round up the 2019 TV programming slate, including My Kitchen Rules vs Married at First Sight (13:38), and whether Dancing With the Stars is still the draw card it once was.
https://mumbrella.com.au/wp-content/uploads/2019/01/mumbrellacast-31-1-FINAL-EDITED-VERSION.mp3
In the news
Buzzfeed redundancies hit Australia (1:17)
We analyse 2019’s reality TV offerings (13:38)
Rebecca Bezzina resigns as VP MD of R/GA Australia (19:08)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.
0 min
January 31, 2019 Mumbrellacast: Buzzfeed Axe Swings, Reality TV Returns, Plus Podcast Guru Rachel Corbett Joins Us
Buzzfeed's announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17). Our guest this week is Mamamia's head of podcasts, radio host and [...]
The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.
46 min
January 24, 2019 Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move
In this week’s Mumbrellacast we tackle everything from Henry Tajer’s return to agency side, to toxic brands which agencies won’t even pitch for.
Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand Australia to the world? Have The Monkeys and MLA returned to form? And who was the real winner out of the new TV and sports partnerships this summer?
Darren and the team also tackle the plethora of industry bodies in adland, and which ones we actually need to survive and thrive.
Plus, we find out just how many attempts it took Mumbrella’s Tim Burrowes to successfully make Darren a coffee.
https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellacast-24-1-FINAL-EDITED.mp3
In the news
Henry Tajer named Dentsu Aegis Network’s CEO (1:29)
Clems Sydney to rebrand Australia (9:18)
MLA calls for a united New Zealand and Australia in summer campaign (19:07)
And summer sport is past the halfway mark – so how are the TV networks faring? (22:33)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer’s latest big move appeared first on Mumbrella.
0 min
January 24, 2019 Mumbrellacast: The Breakdown Of Agency-client Relationships, How To Tackle A Problem Like Australia And Tajer's Latest Big Move
In this week's Mumbrellacast we tackle everything from Henry Tajer's return to agency side, to toxic brands which agencies won't even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand [...]
The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer's latest big move appeared first on Mumbrella.
48 min
January 17, 2019 Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win
This week’s Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens.
From Charlie Sheen’s debut in Ultratune’s latest ad to Gillette’s “toxic masculinity” viral commercial to Sydney Beer Co’s rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative.
https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellacast-17-1-.mp3
Meanwhile, WPP’s recently merged agency VMLY&R bagged one of the biggest creative accounts, Defence Force Recruiting.
The loss for incumbent agency Host/Havas meant the agency had to make some cuts.
And finally, we also look at yet another rebrand for a WPP agency, this time in the form of Ikon Communications.
In the news
DFR hands its creative account to VMLY&R (0.39)
Ikon rebrands (4.07)
Creative corner: Mercedes-Benz (9.20), Ultratune (12.38), Sydney Beer Co (16.19) and Gillette (20.52)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win appeared first on Mumbrella.
0 min
January 17, 2019 Mumbrellacast: Hungerithm Vs Sydney Beer Co, Gillette's Controversial Campaign And VMLY&R's First Big Win
This week's Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens. From Charlie Sheen's debut in Ultratune's latest ad to Gillette's "toxic masculinity" viral commercial to Sydney Beer Co's rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative. Meanwhile, WPP's [...]
The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette's controversial campaign and VMLY&R's first big win appeared first on Mumbrella.
28 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…