Mumbrellacast

Joining us in the studio for this week's Mumbrellacast are the brains behind one of Australia's most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00). Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green 'W'. Ten years on from the big launch, we speak to the pair to [...]

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The Nine and Fairfax merger was in the news again this week, as Fairfax shareholders voted in favour of the Nine takeover. Senior media reporter Zoe Samios, who was in the room at the time, fills us in on what happened on the day in this week's Mumbrellacast. We also discuss the ASIC case against [...]

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Ultra Tune has been in the headlines after it announced it would be bringing controversial actor Charlie Sheen on board for its latest commercial. In this week's Mumbrellacast, we ask: is it time we forgive and forget its bad ad sins? The penultimate radio ratings survey of the year is in, and things are looking [...]

The post Mumbrellacast: The verdict on Charlie Sheen's cameo, Christmas campaigns, Oath's Aussie launch and radio ratings appeared first on Mumbrella.

This week, the Nine-Fairfax merger hopped over one of its biggest hurdles – the ACCC’s approval. But in this week’s Mumbrellacast, we ask: do the ‘synergies’ to come point at a wider media recession?

With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And with so many resumes landing on your desk, how do you make sure you’re picking up the right ones?

Plus, we question the sacking of Outsiders host Ross Cameron, and delve into the conclusion of one of Australia’s biggest landmark test cases: Ikon vs the client.

We’re also joined by OMD CEO Aimee Buchanan, who chats to us about the problem with pitching, the age diversity debate, and provides some seriously straight talking on transparency (28:47).

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The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.

This week, the Nine-Fairfax merger hopped over one of its biggest hurdles - the ACCC's approval. But in this week's Mumbrellacast, we ask: do the 'synergies' to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And [...]

The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.

This week, Ten's programming and sales bosses Beverley McGarvey and Rod Prosser join us (24:40) to discuss the network's most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine. [...]

The post Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned? appeared first on Mumbrella.