Mumbrellacast

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Mumbrellacast episodes

October 25, 2018 Mumbrellacast: Boss And Peach Baffle, WPP Plummets, Rush In Court, MCN Rebrands
If you've been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach... that makes five of us. In this week's Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week's upfronts will tell. We also provide some suggestions for the vacant top job [...]
The post Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands appeared first on Mumbrella.
44 min
October 25, 2018 Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands
If you’ve been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach… that makes five of us. In this week’s Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week’s upfronts will tell.
We also provide some suggestions for the vacant top job at WPP AUNZ, and grapple with what the Rush court case could mean for the future of journalism in Australia.
Oh, and MCN’s rebrand leads us to reminisce about a certain old logo which may or may not have been created in Microsoft Word…
Built in Microsoft Word: The most amateur logo of all time?
Plus, we speak to Junkee Media’s Tim Duggan (25:17) about publishing’s love / hate relationship with Facebook, staying relevant in a challenging market and why outdoor advertising and youth publishing makes sense.
https://mumbrella.com.au/wp-content/uploads/2018/10/Junkee-Mumbrellacast-1.mp3
In the news
Eleven and One to become Peach and Boss (1:16)
Changes at the top at WPP (6:36)
Geoffrey Rush court hearing continues (12:38)
MCN rebrands (19:21)
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands appeared first on Mumbrella.
0 min
October 18, 2018 Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn… and a Jesus ad
Nine’s upfronts saw history repeating itself this week, with the resurrection of late ’90s family drama SeaChange and the renewal of several of 2018’s most successful formats.
But repetition isn’t necessarily a bad thing, something Nine execs Lizzie Young and Michael Stephenson explain in this week’s Mumbrellacast interview (19:31).
Also this week, Cosmo Australia was given the chop, much to the chagrin of ex-editors and readers alike. But what really caused the brand’s downfall? Plus, we delve into why Foxtel’s chief marketing officer Andy Lark was ousted after less than a year in the role.
We also saw a philosophical question – what would Jesus do? – attract debate in our comment thread. The question was posed in an ad which featured two guards telling Jesus to donate his organs. After moderating close to 200 outraged comments, the only question that remains is: what will Ad Standards do?
In the news
Cosmo Australia closes its doors (01:14)
Foxtel CMO Andy Lark gets the boot. Again… (07:04)
Jesus donates his organs in provocative new ad (10:24)
Nine brings back SeaChange (15:24)
https://mumbrella.com.au/wp-content/uploads/2018/10/Nine-Mumbrellacast.mp3
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn… and a Jesus ad appeared first on Mumbrella.
0 min
October 18, 2018 Mumbrellacast: SeaChange Resurrected, Cosmo Killed, Foxtel Marketing Reborn... And A Jesus Ad
Nine's upfronts saw history repeating itself this week, with the resurrection of late '90s family drama SeaChange and the renewal of several of 2018's most successful formats. But repetition isn't necessarily a bad thing, something Nine execs Lizzie Young and Michael Stephenson explain in this week's Mumbrellacast interview (19:31). Also this week, Cosmo Australia was given [...]
The post Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn... and a Jesus ad appeared first on Mumbrella.
55 min
October 11, 2018 Mumbrellacast: The Opera House debate, Ten’s reality pickle and Google+ is dead
This week, a huge promotion for The Everest Horse race was beamed onto the sails of the Sydney Opera House ahead of the race on Saturday. In the latest edition of Mumbrellacast, we break down exactly why the entire advertising community had something to say about it, and assess if the slippery slope argument might actually be valid.
We also take a moment to reflect on the passing of Google+, which was “sunsetted” after it was revealed the tech giant had known about a security breach affecting 500,000 users for six months before telling anyone about it.
Plus, The Bachelor finished and The Bachelorette began – but is Ten becoming a one-trick pony? And in this week’s creative corner, we profess our love of Volkswagen’s latest ad from safely within our adland bubble – but will consumers actually care?
In the news
Will the Opera House become Sydney’s latest and largest billboard? (01:14)
Survivor and The Bachelor finales prove a hit for Ten – but can it bounce back after The Bachelorette’s blow? (10:59)
Volkswagen mocks the standards imposed on car advertisers (19:34)
Google+ is dead (24:55)
https://mumbrella.com.au/wp-content/uploads/2018/10/Mumbrellacast-Jill-Rowley.mp3
Plus, in a Project Zeus-themed interview (watch this if you have no idea what that means), Mumbrella’s Tim Burrowes and Marketo’s chief growth officer Jill Rowley attempt to untangle the realities of a world where sales and marketing are growing ever closer (30:48).
However, when it comes to who’s on top, Rowley doesn’t believe in a fight. She instead sees the trend moving away from strict siloed department heads towards the more all-encompassing chief growth officer – which just so happens to be Rowley’s title.
But when it all comes down to it, she says, the debate is ultimately redundant, because “it’s the perspective of the individual, and do they see things through the modern lens?”
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: The Opera House debate, Ten’s reality pickle and Google+ is dead appeared first on Mumbrella.
0 min
October 11, 2018 Mumbrellacast: The Opera House Debate, Ten's Reality Pickle And Google+ Is Dead
This week, a huge promotion for The Everest Horse race was beamed onto the sails of the Sydney Opera House ahead of the race on Saturday. In the latest edition of Mumbrellacast, we break down exactly why the entire advertising community had something to say about it, and assess if the slippery slope argument might [...]
The post Mumbrellacast: The Opera House debate, Ten's reality pickle and Google+ is dead appeared first on Mumbrella.
48 min
October 04, 2018 Mumbrellacast: The Teacher’s Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed
You’ve probably already heard about Hedley Thomas’ podcast, The Teacher’s Pet. His revelations about the disappearance and presumed murder of wife and mother Lynette Dawson in the 1980s has been downloaded tens of millions of times, and has been hovering around the top spot in the iTunes podcast chart for months.
But what you might not know is exactly how Thomas came to report on the case, and how he navigates the complex legal challenges from so publicly accusing a man of murder. In this week’s Mumbrellacast, Thomas reveals how he created one of Australia’s biggest podcasting success stories.
Thomas in the Mumbrellacast studio
In the news
In this week’s news roundup, the team distills what you need to know from the most recent GfK radio ratings survey and try to figure out where it all went wrong for The Footy Show. Plus, we explain why an anti-vaxxer ad and an Aboriginal Victoria’s Deadly Questions have been sharing the headlines this week.
Alan Jones extends his Sydney lead in the latest radio ratings (01:42)
Nine’s NRL Footy Show axed after 25 years (07:41)
APN Outdoor runs anti-vaxxer ad in Brisbane (12:07)
Wicked Campers get told off again – but should we stop reporting it? (16:37)
https://mumbrella.com.au/wp-content/uploads/2018/10/Hedley-Thomas-Mumbrellacast.mp3
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: The Teacher’s Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed appeared first on Mumbrella.
0 min
October 04, 2018 Mumbrellacast: The Teacher's Pet Creator Joins Us, Plus Anti-vaxxer Ads, Radio Ratings, Footy Show Axed
You've probably already heard about Hedley Thomas' podcast, The Teacher's Pet. His revelations about the disappearance and presumed murder of wife and mother Lynette Dawson in the 1980s has been downloaded tens of millions of times, and has been hovering around the top spot in the iTunes podcast chart for months. But what you might [...]
The post Mumbrellacast: The Teacher's Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed appeared first on Mumbrella.
1 hr
September 27, 2018 Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland
On Monday the board of the ABC fired its managing director Michelle Guthrie. And by Thursday, chairman Justin Milne had walked the plank too. In this week’s Mumbrellacast, the team analyses the twists and turns and asks: where do we go from here?
There were big developments in adland this week too, with WPP consolidating two of its biggest brands – creative agency Y&R and digital agency VML, which will now become VMLY&R. Plus, we discuss Lisa Messenger’s announcement that print is not dead with the return of Collective Hub and talk to shadow communications minister Michelle Rowland.
https://mumbrella.com.au/wp-content/uploads/2018/09/Mumbrellacast-Michelle-Rowland.mp3
In the news
In this week’s news roundup, the team discusses:
The ABC crisis (01:09)
VML and Y&R combine to VMLY&R (16:06)
Lisa Messenger resurrects Collective Hub (20:55)
Our guest this week is shadow communications minister Michelle Rowland (30:10), who joins Tim in the studio to talk the NBN, the ABC, and her favourite ad of all time.
Subscribe through iTunes or wherever you get your podcasts.
Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled and Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
The post Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland appeared first on Mumbrella.
0 min
September 27, 2018 Mumbrellacast: ABC Crisis, The Lisa Messenger Battle, VMLY&R Twists Tongues And Guest Michelle Rowland
On Monday the board of the ABC fired its managing director Michelle Guthrie. And by Thursday, chairman Justin Milne had walked the plank too. In this week's Mumbrellacast, the team analyses the twists and turns and asks: where do we go from here? There were big developments in adland this week too, with WPP consolidating [...]
The post Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland appeared first on Mumbrella.
1 hr 5 min

About Mumbrellacast

From the publisher's feed

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…