Mumbrellacast
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Mumbrellacast episodes

  • Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding
    It’s our first Mumbrellacast of the year and there’s already a lot to reflect on from the first (not even) two weeks.
    The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson’s resignation to join Coles,the promotion of Publicis’ Michael Rebelo, Alex Parsons’ return to Nine, and a re-structure at News Corp, it’s been a busy week.
    https://mumbrella.com.au/wp-content/uploads/2019/01/Mumbrellcast-returns-for-2019.mp3
    We look at some of the major changes and what they mean for the businesses involved.
    Thanks to some tender-hunting on editor Vivienne Kelly’s part, we’ve also got some insight into which agencies will be competing to rebrand Australia. So, who do we think will be best suited?
    And finally, the full Today Show line-up has been announced by Nine, and will see two women front the breakfast show from next week. We look at the full lineup and assess whether Nine’s decision is enough of a point of difference for 2019.
    In the news
    The people moves of 2019 (0.53)
    Agencies to compete for chance to rebrand Australia (18.03)
    What do we make of the new Today Show line-up? (25.26)
    Subscribe through iTunes or wherever you get your podcasts.
    Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
    Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
    Hard Boiled Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 3.0 License
     
    The post Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding appeared first on Mumbrella.
    0 min
  • Mumbrellacast: Adland's Leadership Shuffle, Today Show's New Line-up, And Australia's Rebranding

    It's our first Mumbrellacast of the year and there's already a lot to reflect on from the first (not even) two weeks. The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson's resignation to join Coles,the promotion of Publicis' [...]

    The post Mumbrellacast: Adland's leadership shuffle, Today Show's new line-up, and Australia's rebranding appeared first on Mumbrella.

    33 min
  • Mumbrellacast: What on Earth happened? 2018 in review

    It’s the final Mumbrellacast of the year.

    Before we head into the new year, it’s time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It’s been such a busy year for media and adland, can you even remember what happened six months ago?

    https://mumbrella.com.au/wp-content/uploads/2018/12/Mumbrellacast.mp3

    If you can’t (or even if you can), the Mumbrella team explores the messes, the miracles and the milestones of 2018.

    In this episode, the Mumbrella team looks back over:

    • The deal that reshaped the Australian media landscape: Nine buys Fairfax (01:45)
    • All the things that went wrong at the ABC this year (spoiler alert: It’s a lot) (13:18)
    • The #metoo movement in Australia (16:46)
    • What on Earth is going on at WPP? (Plus, what Sorrell thinks about it all) (26:16)
    • The year in advertising (33:41), TV (49:52), radio (53:18) and public relations (53:54)
    • Happy New Year from the Mumbrellacast team. We’ll be back with more episodes in January, 2019.

      Subscribe through iTunes or wherever you get your podcasts.

      Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

      Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
      Hard Boiled Kevin MacLeod (incompetech.com)
      Licensed under Creative Commons: By Attribution 3.0 License

      The post Mumbrellacast: What on Earth happened? 2018 in review appeared first on Mumbrella.

      0 min
    • Mumbrellacast: What On Earth Happened? 2018 In Review

      It's the final Mumbrellacast of the year. Before we head into the new year, it's time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It's been such a busy year for media and adland, can you even remember what happened six months ago? If you can't [...]

      The post Mumbrellacast: What on Earth happened? 2018 in review appeared first on Mumbrella.

      57 min
    • Mumbrellacast: The Year's Most Complained About Ads, Stefanovic Brothers Exit, Radio's Big 2018

      In our penultimate Mumbrellacast of the year, we wrap up the year's most complained about ads, along with waxing lyrical on Karl Stefanovic's Today Show exit. Following the audience selecting its favourite campaign of the year, we speak to Simon Lamplough, managing director of Clemenger BBDO Melbourne - the agency behind Myer's award-winning naughty or nice [...]

      The post Mumbrellacast: The year's most complained about ads, Stefanovic brothers exit, radio's big 2018 appeared first on Mumbrella.

      29 min
    • Mumbrellacast: The year’s most complained about ads, Stefanovic brothers exit, radio’s big 2018

      In our penultimate Mumbrellacast of the year, we wrap up the year’s most complained about ads, along with waxing lyrical on Karl Stefanovic’s Today Show exit.

      Following the audience selecting its favourite campaign of the year, we speak to Simon Lamplough, managing director of Clemenger BBDO Melbourne – the agency behind Myer’s award-winning naughty or nice bauble.

      Plus, we’ve got everything you need to know about the final radio ratings survey of the year, and what it all means for the radio networks looking forward to 2019.

      https://mumbrella.com.au/wp-content/uploads/2018/12/Mumbrellacast-december-20-FINAL-EDITED.mp3
      In the news
      • The final radio ratings of 2018 are in (0:52)
      • The most complained about ad of the year (07:24)
      • The Stefanovic brothers exit Nine (13:15)
      • The Mumbrella audience select their favourite campaign of 2018 (20:58)
      • If you were preparing for some serious Mumbrellacast withdrawal symptoms, don’t worry, because we have one more coming your way some time between Christmas and New Year, to tide you over in that strange netherzone where everyone’s bored and feeling sick from too much turkey.

        Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)

        Hard Boiled Kevin MacLeod (incompetech.com)
        Licensed under Creative Commons: By Attribution 3.0 License

        The post Mumbrellacast: The year’s most complained about ads, Stefanovic brothers exit, radio’s big 2018 appeared first on Mumbrella.

        0 min
      • Mumbrellacast: Nine Synergises, WPP Restructures And Ten Caves On Boss

        It's the last week before the industry goes quiet for the summer break, but that hasn't stopped the news cycle turning at a rapid pace. This week was Nine's first trading on Fairfax media assets, and there were a few changes afoot. Nine consolidated Allure into Pedestrian, with several jobs affected, including CEO Jason Scott. WPP [...]

        The post Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss appeared first on Mumbrella.

        47 min
      • Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss
        It’s the last week before the industry goes quiet for the summer break, but that hasn’t stopped the news cycle turning at a rapid pace.
        This week was Nine’s first trading on Fairfax media assets, and there were a few changes afoot. Nine consolidated Allure into Pedestrian, with several jobs affected, including CEO Jason Scott.
        WPP also announced a global restructure of its agencies worldwide, including disposing with under-performing businesses and “right-sizing”, or, as Tim describes it: “self-small-making”.
        We also debate Hungry Jack’s’ latest ad, and figure out where it all went wrong for Ten Boss. 
         
        https://mumbrella.com.au/wp-content/uploads/2018/12/EDITED-FINAL-Mumbrellacast-Dec-13-1.mp3
        Our guest this week is our very own Vivienne Kelly, who is here to provide the lowdown on Mumbrella’s State of the Industry survey. From transparency to work / life balance, the survey revealed a lot about how the industry sees itself.
        We also chatted about our collective attitudes to drinking, and how venues charging ‘on consumption’ might be part of the problem.
        In the news
        Mergers and exits in the first week of Nine’s marriage to Fairfax (1:07)
        WPP’s massive restructure (08:40)
        Hungry Jack’s recruits the Pen-Pineapple-Apple-Pen guy (17:35)
        Ten caves in on its Boss brand battle (21:59)
        Subscribe through iTunes or wherever you get your podcasts.
        Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
        Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
        Hard Boiled Kevin MacLeod (incompetech.com)
        Licensed under Creative Commons: By Attribution 3.0 License
        The post Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss appeared first on Mumbrella.
        0 min
      • Mumbrellacast: Solving Adland's Drinking Problem, Optus Takes No Prisoners, And Who Won The TV Year?

        It's that time of year when the industry is in full party swing, while at the same time, deadlines are looming and pitches are still being won and lost. It's a time when many of us are feeling burnt out, tired, and counting down the days to the holidays. But should we really be feeling this [...]

        The post Mumbrellacast: Solving adland's drinking problem, Optus takes no prisoners, and who won the TV year? appeared first on Mumbrella.

        58 min
      • Mumbrellacast: Solving adland’s drinking problem, Optus takes no prisoners, and who won the TV year?
        It’s that time of year when the industry is in full party swing, while at the same time, deadlines are looming and pitches are still being won and lost. It’s a time when many of us are feeling burnt out, tired, and counting down the days to the holidays.
        But should we really be feeling this exhausted? Is it normal to feel this way? And is there anything we can do about it? Joining us on the Mumbrellacast this week to help answer those tricky questions is a panel of some of Australia’s leading names in the mental health and wellness space: Everymind’s Jaelea Skehan, Never Not Creative’s Andy Wright, UnLtd’s Chris Freel, and WPP AUNZ’s Fleur Marks (29:28).
        Listen in as we discuss everything from the importance of job satisfaction, training our leaders to take care of themselves, and keeping a hold on things when deadlines and the drinks trolley are looming.
        https://mumbrella.com.au/wp-content/uploads/2018/12/EDITED-Mumbrellacast-dec-6-FINAL.mp3
        In the news
        Nine reveals what its new management team will look like after its Fairfax takeover (1:39)
        Optus takes no prisoners (06:09)
        Who really won the 2018 TV ratings? (14:01)
        Mumbrella turns Ten (23:04)
        In the news chat this week, we cover the latest twist on the Nine and Fairfax merger road, as Nine names its new leadership team, along with the announcement that a relatively low number of 92 people will lose their jobs.
        Plus, the TV ratings period has officially ended for the year – with Seven and Nine both able to claim victories. But who was the real winner?
        And Optus released the next ad in its series from director Steve Rogers this week. It appeared to equate a telco contract with jail… a bold strategy, to say the least. Listen in as we share our thoughts on the ad.
        Finally, Mumbrella turns Ten this week. By the time you hear this episode, we’ll either be at – or recovering from – our Mumbrella Next event in Sydney, celebrating the fresh talent who came into the industry over the last ten years.
        In this week’s episode, Tim takes a trip down memory lane and considers what has changed in the ten years he’s been reporting on the media and marketing industry.
        Subscribe through iTunes or wherever you get your podcasts.
        Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
        Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
        Hard Boiled Kevin MacLeod (incompetech.com)
        Licensed under Creative Commons: By Attribution 3.0 License
        The post Mumbrellacast: Solving adland’s drinking problem, Optus takes no prisoners, and who won the TV year? appeared first on Mumbrella.
        0 min

      About Mumbrellacast

      From the publisher's feed

      Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel…

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