There are two ways to fix your marketing problems. 

1. Targeting 
2. Messaging

Fixing your targeting is a relatively quick fix. But messaging requires a little work. Marketing works best when you appeal to your ideal customer's heart first. You can achieve this by showing a customer what their child's life will look like after they take music lessons. You can help them justify their purchase by appealing to their head. 

In this episode, I share an example of how changing 2 sentences in a failed marketing campaign lead to wildly successful results. 

davesimonsmusic.com

In this episode, Jonny Wilson shares more insights into how he built a music school with 2,000 students in part II of this 2-part series. 

2,000 students? Is that really possible? Yes, it is! In part I of this two-part series, Jonny Wilson shares some of his secrets as to how he went from 1 student to 2,000. Jonny has now made his strategies and tactics for exponential business growth in his Build a Music School program. 

Visit davesimonsmusic.com/bam and try his program out for free!

Making the leap from a solo music instructor to a multi-teacher studio is an ambitious step. You need more than faith to successfully make this leap. You need a plan. 

In this episode, I speak with music studio owner, Jason Thompson who plans on taking his teaching business from his house to a storefront. 

In this episode, I discuss how to create an emotional journey for your website visitor. An emotional journey that will inspire them to click your call to action button and begin the sales process.

In this episode, I discuss how you can optimize your website to attract more leads and make more sales. 

Today's show is brought to you by Kidzrock. Kidzrock teaches kids ages 4-7, how to play music in a real performing rock band. 

https://davesimonsmusic.com/programs/kidzrock/

We all would like to think we're customer-centric in our business. But just how customer-centric are you? Good customer service isn't enough. In this episode, I explore 3 ways you can position your music school to be all about the customer. 

davesimonsmusic.com

Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world. 

All purchases are driven by a desire for change. You don't buy a new pair of shoes because your old pair are worn in. That might be a part of it. You buy a new pair of shoes because they'll make you feel better about yourself. They'll put a little extra hop in your step.

davesimonsmusic.com

In this episode, I sit down with James Brandt to discuss the pros and cons of music lessons taught by contractors vs employees. Know the laws in your state regarding this topic so you can run and lead your music school without any legal challenges or limitations. 

davesimonsmusic.com