Muthership Creator Strategy

Today's podcast kicks off with fresh vibes and a focus on creativity! 

Episode Highlights:

1. Dressing with Intention

• Helen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home.
• Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share!

2. Socialize Studio Success Stories

• The Transition Challenge is a hit!
• Teaching video editing and transitions is not just rewarding for participants but deeply fulfilling for Helen.
• Sharing participant successes on Instagram and TikTok stories helps build engagement and showcase what’s possible.

3. TikTok Trends to Watch:

• Husband TikTok vs. Landon Barker: A niche TikTok feud involving lip-sync humor—don’t miss the laughs.
• Dior Bag TikTok: Bethenny Frankel’s creative workaround for talking about drones—quirky and viral.

4. Instagram Trends:

• "I Need to Calm Down" Audio: Perfect for over-the-top lip-syncs.
• 2024 Awards: Highlight your accomplishments in a fun, celebratory way.

5. Creative Ideas for the New Year:

• Head Turn Transition Tutorial: Create a seamless year-long recap video.
• New Year, New Routine: Share your resolutions and how you’re making them stick.
• Exploring New Hobbies: Helen’s contemplating jump rope dancing—what hobby will you try?

Content Tips:

• Make content creation easy and authentic—quick videos with trending audio or creative ideas can build consistency without stress.
• Being proactive with collaborations and podcast appearances is a 2025 goal for Helen—send in your suggestions for podcasts she'd be a great fit for!

This Week in the Socialize Studio:

• Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills.
• Helen is loving the creativity and boldness of studio members—keep it coming!

Listener Engagement:

• Got podcast recommendations or ideas? Share them with us via the newsletter.
• Send your questions for a chance to be featured in future episodes!

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include:

• Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial.
• Understanding Your Why: Reflect on why these goals matter to you emotionally and professionally.
• Knowing Your Audience: Identify who you're speaking to and how to resonate with them authentically.
• Building Accountability: The power of systems and communities, like the Socialize Studio, to keep you consistent and motivated.
• Creative Content Strategies: Tips on brainstorming content ideas and staying aligned with your "North Star."

Plus, we discuss how to embrace short-term goals, overcome the fear of failure, and find joy in the journey of content creation.

Bonus: A sneak peek into our 7-day Transition Challenge, perfect for leveling up your video skills while experiencing the studio's supportive vibe.

Join us for practical advice, inspiration, and a few laughs along the way. Happy New Year, and let’s make this one amazing!

If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to.

Join the Transition Challenge HERE!

Join the Socialize Studio HERE!  

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

"Kicking Off the New Year with Creativity and Challenges"

Episode 106 Highlights

Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions.

The Transition Trio Challenge:

-       Launching on January 2nd, 2025.

-       A 7-day skill-building challenge focused on creating seamless video transitions.

-       Perfect for starting the year by learning something new without committing to a long-term resolution.

Join HERE FREE if you are already a studio member:

Join HERE AS A GUEST to learn and experience a peek into the studio for only $5:

Here is the video which was mentioned with the couple planning their year together:

https://www.tiktok.com/t/ZTYWMUH5Q/

Helen wraps up the episode with excitement for the new year and a reminder to keep creating. Have a safe and happy New Year!

Join the Studio Community to learn, grow, and create with other passionate creators:

If you landed here by chance, SUBSCRIBE TO THE NEWSLETTER to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme. 

Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts down. 

We also discuss how to choose the right platforms for your content, and how an email list can give you direct access to your audience no matter what happens with social media. 

Key Takeaways: 

The Importance of Diversification: Don’t rely on just one platform! If TikTok (or any platform) disappears, you don’t want to be starting from scratch. Spread your content across multiple platforms to safeguard your audience and keep your growth going strong. 

Why Being Active on Multiple Platforms Matters: 

Being on more than one platform helps you reach a broader audience. People aren't on every platform, so the more places you’re visible, the more likely you are to attract new followers and viewers who’ll love your content. 

How to Diversify Your Content: 

Choose 2-3 platforms that work for your content type (video, photo, or text). 

Examples: Video creators: TikTok, IG Reels, YouTube Shorts 

Photo creators: Instagram, Pinterest 

Text creators: X/Twitter, BlueSky, Substack, a newsletter 

Focus on platforms that complement each other and consider an easier platform to manage in the mix. 

Finding What’s Exciting & Easy: 

Diversifying should feel exciting, not overwhelming. Think about the content you love to create and find ways to make it easier for yourself. For example, if you're a fashion creator, post outfit videos on TikTok and IG Reels, then share the links or recaps on your Substack. 

Building an Email List: 

Social media platforms come and go, but your email list is something you own. We talk about how to start building an email list (even if you’re starting small) and how it can give you a direct line to your audience—no matter what happens with social media.

Resources Mentioned: 

OpusClip.com (For creating shorter clips from your longer videos) 

Substack (For starting a newsletter) 

Join our NEW YEAR'S TRANSITION TRIO CHALLENGE! 

CLICK HERE if you are already a member of the studio and want to participate in the challenge:  

CLICK HERE if you would like to join as a guest - the best $5 you'll spend this year hands down! 

Want to Learn More About Starting an Email List? 

Let us know if you’d like a deeper dive into how to start and grow your email list! Drop us a message by replying to this episode, and we’ll share more tips in an upcoming episode.

If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to.

Join the Socialize Studio here!  

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress!

HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it!

If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the link below to see gifting options!

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

TikTok Ban + Mystery Drones = What a Time to Be Alive!

In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it.

Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban.

Aaron Parnas

Under The Desk News

Plus, hear from @themuthership as she candidly shares how she’s processing the potential loss of her 1.1 million followers. She also offers a unique perspective on the people enforcing the ban—it’s both insightful and relatable.

If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to.

Join the Socialize Studio here!  

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely.

Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all prepared, it won’t get banned!

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today’s episode covers some tips for going live on social media!

In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach.

What You’ll Learn in This Episode:

• Preparation is Key: How to plan your live session, from choosing the right topic to setting up your space for success.
• Engagement Tips: Learn how to interact with viewers in real time, answer questions, and build community.
• Content Strategy: Ideas for going live that fit your niche, like tutorials, Q&A sessions, or behind-the-scenes peeks.
• Promoting Your Live: Discover how to announce and promote your live session to maximize attendance.
• Repurposing Your Content: Post-live tips to turn your broadcast into lasting, shareable content.

VIEW TIKTOK LIVE TUTORIAL HERE!

If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look forward to.

Join the Socialize Studio here:  https://socialize-studio.mn.co

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement. 

Her follow-up video reenacting the chaos is now nearing 20 million views, proving once again that storytelling can dominate social media and drive massive virality. It’s a reminder that authenticity, humor, and a touch of drama make for unforgettable content!

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media.

We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just starting out or looking to refine your focus, the strategies we discussed will help you identify your passions and align them with the content that resonates most with your community.

Catch the full episode to get actionable tips and a dose of holiday cheer to inspire your content creation this season! 🎄✨

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”