Muthership Creator Strategy

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend

-              A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.

-              A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.

-              Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.

-              The heartwarming part? People are hosting their own "Doug’s Winter Party" celebrations inspired by him.

🎥 Creative PR Package Video & Exclusive Studio Tutorial

• Received a PR package from CeraVe and created a unique "X-ray effect" video
• Instead of a traditional unboxing, used a special effect to “see inside the box.”
• This effect will be exclusively taught inside The Studio this week!
• Studio members will also learn how to apply the effect to other creative ideas (e.g., x-ray closets, phone transitions)
•  

🎭 Exciting Guest Speaker: TV Commercial Casting Director

A professional casting director will join The Studio in February to talk about:

-              How talent is selected for commercials.

-              The process of finding real people vs. agency models.

-              Tips for getting cast in video projects.

-              A must-attend for aspiring content creators looking for commercial opportunities!

-               

🎤 Upcoming Workshop with Tamsen Fadal (Feb 19)

• Former news anchor turned social media creator, speaker, and menopause advocate.
• She’ll discuss her transition from news media to building an influential online presence.
• Open to all—mark your calendars

As usual, Helen covered trends and original content ideas, as well as music suggestions.

#️⃣  Hashtag Talk

Addressing the hashtag debate: Do they still matter? YES! They help with discoverability, so don’t skip them.

💡 Join The Studio for exclusive tutorials, expert guest speakers, and creative challenges!

This Week in the Socialize Studio:

• Xray Effect Lesson and Script Writing Tips
• Coming soon, meeting with a TV commercial casting director!
• Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills 

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast is all about the different ways to elevate your content with editing know-how! 

Episode Highlights:

Behind-the-Scenes of Mobile Podcasting

·       Helen shares her travel-friendly podcast setup

·       Why she uses a handheld mic instead of her usual setup

·       Tips for getting the best audio quality on the go

Elevating Your Social Media Content

·       Recap of Helen’s presentation at an outdoor furniture conference

·       Why good editing can turn average content into great content

·       How to keep videos engaging with quick cuts, zooms, and captions

·       The importance of storytelling over direct selling in business content

Editing Tips to Improve Your Videos:

·       Ditch the Pauses – Cut out dead air and filler words

·       Use Engaging Titles – Add text for context and SEO benefits

·       Quick Cuts & Zooms – Enhance your message without overdoing it

·       Sound Mixing Matters – Adjust background music to avoid overpowering your voice

Analyze What Works – Pay attention to what you enjoy as a viewer and apply it to your content.

Special Mentions:

·       Exciting real-life meetup with Lorraine Ladish, discussing content collabs

·       Why Helen’s Socialize Studio is the best investment for creators looking to improve their content consistently

·        

🎧 Listen & Learn: Whether you're a creator, business owner, or just getting started, these insights will help you produce better content with smart, simple strategies.

👉 Join the Socialize Studio for expert guidance on content creation!

This Week in the Socialize Studio:

• Vlogging Challenge is underway!!
• Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills.

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! 

Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply to the newsletter or leave a comment to RSVP! 

Social Media Reflections:

- TikTok sounds infiltrating daily life—ever catch yourself quoting viral audios? 

- Social media has changed from 2020’s fun and carefree space to a more complex place of business, news, and even stress. 

- The constant flow of information and current events can be overwhelming compared to pre-social media days. 

- Nostalgia for when scrolling was just a fun break instead of feeling like work or information overload. 

Vlogging & Socialize Studio Updates: 

- February’s focus: Vlogging and YouTube! 

- Released a 20-minute intensive vlogging lesson—breaking it down step-by-step. If you want to learn vlogging and storytelling, now is the time to join Socialize Studio. 

Join the Socialize Studio this month to learn all the details about vlogging and posting on YouTube:  https://nas.io/socialize-studio

Use code CHALLENGE15 for a discount if you want to join the vlog challenge and level up your content.

🚨 Also, don’t forget—Tampa Meetup on Feb 5 @ 5 PM at American Social Bar! Would love to see you there.

Event Links:

Women’s Entrepreneur Conference – May 1-4 in Montego Bay

Live Workshop with news anchor Tamsen Fadal – Feb 19th at 2pm EST
Link to Register FREE 

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore.

What You’ll Learn:
✅ The mindset shift needed to become a natural vlogger
✅ Strategies to remind yourself to film throughout the day
✅ Why short, engaging clips are more effective than long shots
✅ How to craft a vlog that benefits your audience (not just a “day in my life”)
✅ The importance of being authentic and embracing real moments

Let’s vlog with purpose! 🎥✨

Join the Socialize Studio this month to learn all the details about vlogging and posting on YouTube:  https://nas.io/socialize-studio

Use code CHALLENGE15 for a discount if you want to join the vlog challenge and level up your content.

🚨 Also, don’t forget—Tampa Meetup on Feb 5 @ 5 PM at American Social Bar! Would love to see you there.

Event Links:

Women’s Entrepreneur Conference – May 1-4 in Montego Bay

Live Workshop with news anchor Tamsen Fadal – Feb 19th at 2pm EST
Link to Register FREE 

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

🎥 Why YouTube is Worth Your Time:
On today's episode, Helen shares her personal YouTube journey:

• Started posting videos during the pandemic as an experiment.
• Accumulated over 8,000 followers and monetized her channel with minimal effort.
• Viral content tip: A simple towel-rolling video still generates $200/month years later.
• Lesson learned: Even if YouTube isn’t your primary focus, uploading videos can lead to surprising results.

Studio members only: Lesson 1 on YouTube strategy is available now, and there’s a Q&A meetup tomorrow (Jan. 29, 5 PM EST)  If you want to join, check out the studio here: https://nas.io/socialize-studio/home
USE DISCOUNT CODE:  CHALLENGE15 for a 15% discount

🔥 Weekly Social Media Challenges & Trends:

Tampa meetup on Feb. 5th at 6pm EST at the American Social Bar in Tampa: https://americansocialbar.com/locations/tampa/

Upcoming workshops and events:
Jamaica Retreat (May 1 - 4): Networking, workshops, and fun in Montego Bay:
https://womensentrepreneurretreat.com/retreat2025899210?am_id=helen8792

Cheer Choice Awards (April 11/12, Las Vegas): Helen will present an award at this social media-focused event - enter to win tickets to the event: https://forms.wix.com/r/7288264370230919620

📢 Special Announcements:
Live workshop with Tamsen Fadal discussing menopause and empowerment. Rescheduled to Feb. 19, 2 PM EST - register FREE to attend this virtual workshop live in real time:
https://zoom.us/webinar/register/WN_fAPzbD61SxOnOlG1Ok_t8w

If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!
https://www.hellosocialize.com

Follow us on social media:
@themuthership on TikTok and Instagram
@julipolise on TikTok and Instagram
@hellosocialize on Instagram

Find our FREE workshops and courses on our website:
HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm

In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media.  She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.

Key things covered: 
Casting in Production vs. Social Media
- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.
- Social media has transformed this process by making "real people" more accessible for casting, blurring the lines between traditional talent and creators.
- Helen notes the rise of opportunities for individuals showcasing their expertise on platforms like Instagram and TikTok.

Social Media Opens Doors
- Sharing content online can lead to unexpected opportunities, from casting calls to collaborations.
- Helen reflects on how her own journey, which started with baking videos, evolved into teaching social media strategies and video editing.
- 
Just Start Creating
- Helen encourages creators to begin experimenting without overthinking direction. Starting anywhere can lead to unexpected opportunities and personal growth.
- Content creation is likened to taking a walk—you may not know where you’re headed, but each step reveals the path.

Weekly Challenge in the Studio
- Challenges are a key part of the studio, helping creators experiment and learn new techniques.
- Helen transitions into discussing the week’s specific challenge and how it can be applied to elevate content.
- She provided specific direction how to do to the challenge.

If you’d like to see the video tutorial and get some personalized help with this and the rest of this month’s lesson, just the studio while we have a 15% discount underway!

Just go to the link below and use the code: CHALLENGE15 
Make sure to put the code in BEFORE YOU PAY:
http://nas.io/socialize-studio 

Takeaway Message:
Social media provides unprecedented opportunities for creators. By starting small and staying open to new paths, you can discover talents, connections, and opportunities you never expected.

If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!
https://www.hellosocialize.com

Follow us on social media:
@themuthership on TikTok and Instagram
@julipolise on TikTok and Instagram
@hellosocialize on Instagram

Find our FREE workshops and courses on our website:
HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life.

We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections.

@themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus on her core goals during unexpected the unexpected disruption.

Studio Updates:
- Supporting members with alternative editing tools like VideoLeap during CapCut downtime.
- Weekly mini-challenges focusing on diversifying content across platforms, including BlueSky and YouTube.
- Upcoming tutorials on transitions, vlogging tips, and YouTube basics.

Join me in Jamaica at the Women's Entrepreneur Conference - May 1-4, 2025

Learn how to use the edit app Video Leap in THIS CLEAR TUTORIAL!

Call to Action:
Share your thoughts, try new platforms, and enjoy the creative process. See you next episode!

Episode Summary:

This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.

Key topics include:
• The emotional toll of TikTok ban rumors and strategies for staying grounded.
• A cautionary tale about mobile banking: how to avoid duplicate check deposits.
• Why creators must diversify their social media presence and build email lists.
• Exploring alternative platforms like Lemon8, BlueSky, Clapper, and Fanbase.
• Practical tips for choosing the right secondary platform for your goals.

Key Takeaways:
1. Pause and Assess: Social media stress is real. Take a moment to breathe before making hasty decisions about platform shifts.
2. Diversify Your Portfolio: Don’t rely solely on one platform. Build an email list and explore backups like Instagram, Lemon8, or Fanbase.
3. Match Your Goals to the Platform: Choose platforms that align with your content style and audience preferences.
4. Stay Alert: Be cautious with new apps, especially ones requiring financial information or new permissions.

New Platform Rundown:
• Lemon8: Great for visual content creators; seamlessly connects with TikTok followers.
• BlueSky & Threads: Ideal for text-based content lovers.
• Clapper: A raw, unfiltered alternative to TikTok.
• Flip: Perfect for creators focused on social commerce.
• Fanbase: A TikTok-like experience with potential for deep engagement.

Community Highlight: Helen shares exciting updates from her Socialize Studio community, including weekly challenges, skill-building tutorials, and an upcoming “best tip” roundtable where members share their winning strategies.

Listener Engagement: What’s your backup platform of choice? Share your thoughts in the comments or reach out on YouTube! If you’re part of the Socialize Studio, get ready to bring your top tips to the next Zoom session.
Join the Socialize Studio: Want to learn, grow, and connect with fellow creators? Join Helen’s paid community for access to weekly challenges, tutorials, and exclusive insights. Try it for a month and see why members love it!

Links Mentioned:
• TikTok Ban News Article
• Socialize Studio Signup
• Follow Helen on TikTok, Instagram, and YouTube.  @TheMuthership

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more creators like you!

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”:  https://yourstruly.transistor.fm

TikTok Ban? Adapting, Exploring, and Thriving as a Creator
 
Key Topics Discussed:
1. Personal Reflections on the TikTok Ban:
o The emotional impact on creators during uncertain times.
o Acknowledging the potential financial and creative disruptions.
o Staying true to the mindset of focusing on what you can control.
2. Advice for Creators:
o Keep creating and having fun on TikTok while it’s still available.
o Focus on transferable skills—short-form video expertise works across platforms.
o Avoid panicking or exhausting energy on promoting other platforms unnecessarily.
3. Exploring Alternative Platforms:
o A deep dive into emerging apps like RedNote and Lemon8.
o Insights on usability, algorithms, and community dynamics on these platforms.
o Considerations for starting over on new platforms and weighing their long-term potential.
4. The Broader Impact of a TikTok Ban:
o Cultural, economic, and creative ramifications.
o Observations on how platforms like Instagram and YouTube adapt trends from TikTok.
o Speculating on the future of social media trends and creator opportunities.
5. Practical Tips for Creators This Week:
o Recreate Old Content: Revive past TikTok trends like “Savage” for nostalgia and fun.
o Tell Your Story: Share your journey as a creator and the role TikTok has played in your success.
o Make a Transition Video: Use creativity to keep your content engaging. If you’re new to transitions, the $5 Transition Challenge offers a great way to learn.
o Stay Optimistic: Focus on joy and creativity instead of stressing over uncertainties.
6. The Power of Community:
o The warmth and welcoming nature of online communities, even across cultural and geographic boundaries.
o How creators can support one another during transitions to new platforms.
 
Listener Takeaways:
• Stay grounded and focus on what you can control.
• Adaptability and creativity will carry you through platform changes.
• Invest in skills and keep learning to future-proof your content creation.

Resources Mentioned:
• Transition Challenge: Available for $5 via the newsletter. Learn the basics of transitions and create engaging content - JOIN HERE!
• Newsletter: Stay updated on trends, platform insights, and creative challenges.

Watch the Video from the Aspiring Alchemist! 

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

How to Start Your Email List

Helen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.

Key Takeaways:

Starting an Email List:

• Why Build an Email List?
  • Safeguard your audience in case of platform changes.
  • Ensure direct communication with your followers without relying on algorithms.
• Getting Started:
  • Start collecting emails with a simple incentive (e.g., a free PDF, checklist, or guide relevant to your niche).
  • Tools like Google Forms can help you collect addresses manually before launching a formal newsletter.
• What to Offer:
  • Provide value specific to your niche. Examples include trend insights, fitness tips, or fashion advice.
  • Test your ideas by subscribing to other newsletters and analyzing what resonates.
• Choosing a Platform:
  • Popular options include Beehive, Mailchimp, and Substack. Helen and Julie use Beehive for its ease of use and monetization features.
• Tips for Success:
  • Decide your newsletter cadence based on your capacity and audience needs.
  • Avoid generic, AI-generated content—make it personal and engaging.

Socialize Studio Deep Dive:
This month in Socialize Studio, Helen is offering step-by-step tutorials on starting an email list, including platform setups, content ideas, and audience engagement strategies. She’ll also be covering more lessons on transitions and vlog style videos!  Try it for a month by CLICKING HERE and learn something new! 

Highlights:

• Helen recounts inspiring stories from her community, including how her joyful teaching style transformed a skeptical content creator's outlook.
• A reminder: Starting anything new—whether it's creating videos or building a newsletter—takes small, deliberate steps.

Links & Resources:

BEEHIIV is a great platform for email newsletters

Join the Socialize Studio here!

If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm