Muthership Creator Strategy

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team.

 
Clarify Your Goals
Determine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your content, leading to content that feels salesy rather than engaging. Focus on blending your goals with showing up in an authentic way.

Try Engaging Content Types
Companies often use static posts (e.g., photos or carousels), as that is easier to create in advance and approve, but need to shift toward more dynamic, engaging content if you want to succeed.

Find Your Superstars
Decide who in your organization will be the face of the content—considering different personalities and comfort levels with appearing on camera. Consider roles within the company, like content creators, on-camera personalities, and support roles for behind-the-scenes footage.

Be mindful of proprietary content—some projects may not be shareable due to contracts or confidentiality. Take care when revealing behind-the-scenes footage to avoid potential issues with clients or brands.

Learn from Your Mistakes
Tune into the podcast to hear a personal story from Helen about a time when she shared content that wasn’t supposed to be seen. Remember that for the most part social media is NOT an emergency and mistakes can be fixed.

Types of Content to Create
Team Interviews: Ask team members to explain their roles, which can be fun and informative (e.g., explaining what a copywriter, art director, or sound engineer does).

Behind-the-Scenes Content: Show behind the scenes of your work (e.g., packing lobsters, making belts) to make your business more relatable and engaging to those outside your industry.

Vlogs: Share your day-to-day experiences in your work environment, such as a film set or other production activities.

Why Trends Are Important
Participate in trending sounds or challenges on platforms like Instagram, TikTok, and YouTube to improve visibility and engagement. Use a trending sound and creatively apply it to your business, such as showing behind-the-scenes moments or reusing old content, or use a trending sound for announcements (e.g., "You will be...") to showcase business milestones or new services.

When you participate in trends, the algorithm tends to push your video to a larger audience, increasing visibility. Participating in trends makes your business appear social media-savvy, which builds trust with audiences.

Set Your Team Up for Success
Set up clear processes for social media management: Who is shooting, editing, posting, and writing captions?

Not every post will be a viral hit so don’t over think it. If a post doesn’t perform well, don’t get discouraged, keep posting. Even if something doesn’t perform well, you’ll learn from the experience and improve with every new post.

Consistently posting leads to improvement. The more you post, the better you get at it.

Eyes on the Prize
Keep pushing forward with content creation, the more you create, the better you get. Your content will improve over time, and even if early posts weren’t perfect, they’re part of the learning journey.

Utilize tools and support (like Socialize Studio) to stay motivated, get feedback, and stay accountable!  Check it out here!:  https://www.hellosocialize.com

Podcast Notes: Simplifying Content Creation & Managing Social Media

Helen production background video HERE!

The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.
Content Creation vs. TV Production: Content creation for social media isn't all that different from TV production. Both involve moving from project to project. The challenge is less overwhelming once the rhythm is found, especially when working with consistent clients.

Simplifying Content Creation:
Focus on one primary platform (e.g., TikTok) and repurpose content for others (LinkedIn, Instagram, etc.). Tools like repurpose.io can help automate the process.

Stay in your lane:
Define content "lanes" or "pillars" to focus on. It’s important to have a balance between consistent content and occasional spontaneous posts.
Be cautious about viral content: Sometimes viral videos can attract the wrong audience. Stay true to your niche to avoid losing traction.

Balancing Content Types:
As a content creator, prioritize what works best for you and your audience. Tutorials may take longer, but they’re effective; meanwhile, outfit transitions can be quick, fun fillers.

Batch content to streamline production.
Set aside a day for longer, more detailed content (like tutorials) and focus on quick posts the rest of the week.

Embrace Change & Evolution:
It's okay to evolve your content strategy. The audience will stick around if you're transparent and stay authentic. Even a change in posting schedule can benefit you—switching to one podcast a week allows for more value-packed content without feeling rushed.

Final Tip:
Don’t feel trapped in routine. Explore new content ideas and experiment without the pressure to stick to one path. Your followers will stay engaged as long as you remain true to yourself and what you enjoy creating.

Next Episode: Moving to a Friday-only podcast schedule to allow more time for studio work and personal content creation. The Friday episode will be longer and more in-depth with Q&A.

Join the Socialize Studio here:   https://nas.io/socialize-studio

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges.

• The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.
• Clogged comment feeds: With viral videos, it becomes impossible to keep up with comments. The feed becomes flooded, and the sheer volume makes it difficult to stay connected to older posts or important messages. Business owners might miss comments related to their actual product or services because the viral video steals all the attention.
• The impact on communication: It’s frustrating when you can’t see or respond to comments on older videos. The viral video often clogs everything up.
• A case example (Nicola @made.with.mud on TikTok): A viral video might not always benefit your business. For example, a clothing line video went viral for a potter, overshadowing her pottery-focused posts.
• Follower numbers and video content value: Stats show that a viral video with less value (e.g., quick tips) generates fewer committed followers compared to videos with more valuable content, even if the views are lower.
  • Example: A 700,000-view tutorial gained 11,000 followers. A 5-million-view video only gained 9,000 followers.
  • People tend to follow when they see long term value and get invested in your content.
• Engagement insights: It’s not just about views. Forwarding and favoriting a video hold more weight than likes or comments for algorithm engagement.
• The importance of content value over views: The key takeaway is that the quality of engagement matters more than the quantity of views. Followers are less important than getting your content in front of the right people.
• Closing thoughts: Going viral can be a double-edged sword. It’s crucial to focus on creating valuable content that keeps your audience invested in you.

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all.

Here’s what you’ll learn in this episode:

• Myth Busting: Having a large following doesn’t automatically mean big paychecks. We break down the truth behind views, followers, and why so many creators aren’t making the money they expect.
• Real-Life Examples: We share stories of creators who have found success, like the viral “conquering ring” and the importance of being prepared when opportunity strikes.
• The Power of Loyal Communities: Why building trust and a dedicated fan base is the key to long-term success, and how it differs from the quick-hit approach of viral videos.
• Brand Sponsorships and UGC: Learn how to approach brand partnerships, sign up with agencies, and even create content for brands through User-Generated Content (UGC) opportunities.
• Making Money with TikTok Shops: A deep dive into TikTok Shops, affiliate links, and other product-based monetization strategies.
• Expertise Pays Off: How sharing your knowledge and expertise (even in niche areas) can lead to unexpected income and job opportunities, even without a huge following.
• Hard Work is the Secret Ingredient: Why passion doesn’t automatically lead to success and how consistency, strategy, and dedication are the true keys to monetization.

Join the Studio Community to learn, grow, and create with other passionate creators:

If you landed here by chance, SUBSCRIBE TO THE NEWSLETTER to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events:

Recap of Last Week's Episode
Helen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the pressure to please everyone. Helen discusses how over time, she’s come to accept that not everyone will like her, and that's perfectly okay.

Trends Find Helen
Helen discusses how trends on social media often find her through followers who tag her in trending content. She reflects on how the flood of various trends (like the Oscars or sporting events) can sometimes leave her feeling out of touch, but the requests for tutorials often bring her back to current trends. She advises against relying too heavily on old trends but shares her enjoyment in revisiting past trends occasionally for fun.

Upcoming Workshops & Events
Helen announces two workshops in New Jersey (Long Beach Island and Maplewood) to support local nonprofits, including a café project for individuals with autism and Down syndrome. She also mentions upcoming events, including a potential live workshop in New York City. These events will offer hands-on teaching and guidance for content creators.

Split Screen Tutorial
Helen teases her in-depth split screen tutorial for the week, featuring two versions: one where she dances with herself and another where she uses a mirror as part of the trend. She mentions that both techniques will be available in tutorials, and she emphasizes that you don’t have to use screen recording; recording directly in your camera app is also an option.

Trends to Watch

TikTok and Instagram trends were shared, check the newsletter for the direct links.

Content Strategy Tips
Helen talks about the importance of staying current with content trends, but also finding ways to refresh and reuse older content. She shares how reworking content (like her hair reveal transition video) can keep things fresh and engaging.
She also recommends:

• Asking questions to engage your audience.
• Encouraging your followers to share personal stories.
• Finding topics you could talk about endlessly, like niche topics (e.g., real estate or TikTok content creation).

Studio News & Content Tips
In the studio, Helen shares excitement about progressing with split-screen techniques and upcoming lessons on editing and content creation efficiency. She hints at a mini-challenge for studio members to try out split-screen videos and will feature a montage of their work.

Links

-              Sign up for the Socialize Studio

-              Join Helen on the Facebook Live Zoom session!

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. 

Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receiving hate on the internet!

How to Identify and Analyze Negative Comments

Grace identified three main types of negative comments, which can help you better understand and address them:

- Negativity Toward the Person: These comments target something about you personally (e.g., commenting on your appearance while you're discussing a completely different topic).

- Negativity Toward the Concept: These comments disagree with the core message of your content.

- Negativity Toward Your Credibility: These comments attempt to discredit your expertise, watering down your ideas or creativity.

Grace shared advice on how to deal with all of this and more.

Dealing with negative comments can be tough, but remember, trolls hide behind a screen, believing there will be no consequences for their actions. Grace shared an interesting statistic: far more people consume content than post or create it. Continue putting yourself out there, and your audience will find you.

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today is our weekly trends and content ideas episode.

Before diving into trends, a few thoughts and observations from the past week.

Topic 1: Algorithm Mistakes

Misleading Advice on Following Niche Accounts

• Many people advise following accounts in your niche to grow your audience.
• This advice can be misleading and counterproductive.
• Following similar creators may lead to constant comparison, stifling creativity.
• Risk of unintentionally copying content instead of developing original ideas.
• Instead, follow accounts that inspire you in different ways. 

Why This Matters

• Watching varied content fuels unique perspectives and creativity.
• Helps prevent unintentional mimicry and allows creators to carve their own space.
• Followers should be people who need your content, not just fellow creators.
• Engage with a wider audience to grow authentically.

Topic 2: Handling Negativity on Social Media

Guest Feature Announcement: Grace McCarrick

• Expert in company culture and motivation.
• Has offered valuable insights on dealing with negativity.
• Will be joining for a live recording on Thursday at 11:30 AM Eastern.
• Discussion on how some commenters use creators' audiences for their own attention.
• Free webinar-style recording—attend live to submit questions!
• SIGN UP HERE! 

Topic 3: Upcoming New York City Meetup

Social Media Workshop in NYC

• Planning a social media workshop with Benita (@KasbosMarket).
• Need to gauge interest to determine venue size.
• Likely happening in April—details to come!
• If interested, click the link in the newsletter or drop a comment here and let us know.

Topic 4: Socialize Studio Weekly Review

Content Review Session

• Reviewing members’ content in today’s Zoom meeting.
• Personalized feedback: one thing done well and one area for improvement.
• Private weekly Zoom meetings cover different topics—editing tips may be next!
• Possible follow-up session if today’s review is successful.
• Join the studio for access to these exclusive sessions

Topic 5: Weekly Trends & Content Ideas

• Review of trends and content ideas
• Tutorial of the week – add voice effects to your content.

Closing Thoughts

• Take time to reflect on your content strategy.
• Stay true to your unique voice and creative vision.
• Keep engaging with content that inspires and fuels originality.

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.

🎭 Casting Director Donald Case’s Session

• Discussed shifts in commercial and video content casting
• Compared the use of actors vs. real people in production
• Shared advice for pursuing on-camera opportunities
• Members enjoyed the insightful discussion and nostalgic industry stories

🎬 Public Transition Lesson Workshop Recap

• One-hour session on making clothing appear to fly in videos
• More efficient than traditional tutorial recording/editing
• Open to all, but studio members receive personalized feedback
• Helps participants refine their video skills for dynamic content

📹 Camera Angle Discussion: What Works & What Doesn't
🔻 Low Camera Angles:

• Unflattering (shows nostrils, awkward ceiling backgrounds)
• Subconscious messaging: dominance, looming presence
• Advertising insight: subliminal messaging impacts perception

🚶‍♂️ Walking & Talking Angles:

• Holding the phone too low is unflattering
• Eye-level framing is more engaging but may require arm support
• Balance between practicality and aesthetics for best results

👁️ Eye-Level Camera Angles:

• Creates connection and equal footing with the audience
• Most effective for engagement and relatability
• Higher angles can be flattering but may seem unnatural if overused

🎯 Close-Up Shots & Viewer Comfort:

• Viewers dislike feeling like their personal space is invaded
• Ideal distance: at least an arm’s length away
• Looking at oneself instead of the camera lens creates disconnection
• Pro tip: Focus on a marker (e.g., numbers on the screen) for better eye contact

🗣️ Filler Words & Speech Habits

• Overuse of "um," "right?" and "you know" can signal insecurity
• Easy to edit out, but better to practice eliminating them naturally
• Common personal habits (e.g., saying "so" or "anyway") can be adjusted with practice

✂️ Editing & Angle Variation: When & How to Use Them

• Changing Angles for Engagement: Effective when purposeful (e.g., cooking demos)
• Avoid Overuse: Random angle shifts can feel distracting
• Zooming In for Emphasis: A strong alternative to unnecessary cuts
• Natural Storytelling Matters: Some creators captivate without flashy edits

🎥 Final Thoughts on Camera Angles

• Camera angles should enhance content, not distract from it
• Ensure changes serve the story rather than feeling forced
• Balance creativity with audience expectations for a polished, effective presentation

👉 Join Socialize Studio for exclusive workshops, feedback, and insights to elevate your content!
📩 Subscribe to our newsletter for weekly video tips & industry updates.
🎧 Listen & Subscribe wherever you get your podcasts!

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. 
Here is the overview:

- Doug's Winter Party Aftermath
- Duolingo OWL Stunt
- Socialize Studio Member’s Viral Moment

Camera Angles & Their Impact

• Discussed in a recent video, sparking a mix of reactions.
• Breakdown of what different camera angles communicate subliminally.
• Advertisers and filmmakers are intentional about angles, and content creators should be too.
• Common mistake: looking at oneself instead of the camera lens, creating disconnection.

Trends and Original Content Ideas were reviewed
• Trends can boost visibility and engagement when tied to niche content.

Upcoming Socialize Studio Workshop

• Due to demand, a live workshop on the "clothing fly-on" transition will be hosted.
• Teaching in real-time rather than a pre-recorded tutorial.
• Interactive format with live editing demonstration using two phones.
• Opportunity for attendees to ask questions and see the process unfold step-by-step.

Closing Thoughts:
• Social media is ever-evolving; trends and discussions move quickly.
• The goal is to stay adaptable, creative, and intentional with content.
• Engage with the community—reply to the newsletter or comment with thoughts!

Links & Resources:

• Registration for the Socialize Studio

• Registration for the FREE Clothing Transition Workshop!

• Tutorial on camera angles and what they tell your viewer!

• Queen of the Nobodies' viral dance video

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.

Key Takeaways:

1. Embracing Spontaneity in Content Creation

• Helen shares her fun, off-the-rails moments, including lip-syncing to "Pink Pony Club" and attempting the "Abracadabra" dance at the gym
• Encourages creators to break free from their niche occasionally and just have fun
• The power of uninhibited movement and dance in creativity and content-making

2. Upcoming Speaking Engagements & Events

February 20: Women's Entrepreneurial Luncheon in Darien, CT.

• A 90-minute session including hands-on lessons.
• Demonstrating outfit transitions in real time to showcase how simple content creation can be.
• Registration details and pricing mentioned (approx. $50 for non-members, including lunch)
• REGISTER HERE:  https://hayvn.com/ewc_entrepreneur_women/

Workshop with Casting Director Donald Case:

• Insights into casting for commercials and social media content
• Ideal for creators looking to break into on-camera opportunities
• Exclusive session inside the Socialize Studio

3. Frequently Asked Questions (FAQs)

How Can I Save My Content in Case TikTok Disappears?

• Manually download videos (time-consuming but effective)
• Use apps like Repurpose.io to bulk-download and cross-post content automatically
• Think ahead and ensure content is backed up rather than waiting until the last minute

Should I Still Use Hashtags?

• Adam Mosseri (CEO of Instagram) stated hashtags don’t work as they used to, but they’re still valuable for searchability
• Brands still require specific hashtags in campaigns
• Recommendation: Use 2-5 key hashtags rather than spamming with 10-20
• Hashtags remain a search option across platforms, meaning they still have some weight

How Can I Optimize My Video for Search?

The search bar pulls keywords from:

• On-screen text
• First line of captions
• Auto-captions (spoken words)

Be mindful of wording; ensure it aligns with the intended category

Repetition of key terms helps solidify search categorization

How Can I Get More Views on My Content?

• There’s no magic formula, but consistency is key.
• Success comes from relentless posting and not dwelling on past performance.
• Most people don’t analyze your view counts as much as you think.
• Engagement and persistence always win over obsessing about algorithms.

Final Notes:

• Valentine’s Day Special Discount for joining the Socialize Studio is available this weekend: https://nas.io/socialize-studio?discountCode=LOVE20
• If you’re interested in growing your social media presence and learning from industry experts, now is the perfect time to get involved
• Helen’s message: Have fun, take creative risks, and don’t be afraid to go off the rails!

Links & Resources:

• Register HERE for the Women’s Entrepreneurial Luncheon (Feb 20, Darien, CT)
• Learn more about Repurpose.io for content backup and automation
• Join the Socialize Studio for hands-on workshops & expert guidance

Stay creative and keep socializing! 🎙️💡

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”