In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Phil Risher, founder of Phlash Consulting, who shares the exact blueprint he used to scale a home service business from $3M to $5M in under two years. 

Phil reveals how the original company achieved $3M in revenue with just 36 Google reviews by leveraging 100 B2B referral partners instead of relying on traditional marketing.

He breaks down his complete B2B partnership system step-by-step: finding complementary services, cold outreach sequences, lunch-and-learn presentations with technicians, QR code referral systems and B2B email newsletters that gamify the referral process.

Phil also covers lead management strategies that unlocked $100K in additional revenue for one client, AI-powered content creation using call transcripts and why cohesive content calendars outperform scattered marketing efforts. 

From his early days paying off $30K in student debt on a $48K salary to building a marketing agency with 15 team members, Phil demonstrates how data-driven strategies combined with relationship-building create sustainable business growth that attracts private equity buyers.

00:00 Introduction and Guest Welcome

02:28 Phil's Early Career and Financial Hustle

03:51 Transition to Digital Marketing and Blogging

05:40 Corporate Experience and Starting Flash Consulting

14:24 Scaling Flash Consulting and Service Offerings

17:18 The B2B Partnership System That Changes Everything

24:20 Step-by-Step Cold Outreach for B2B Partners

24:37 Lunch-and-Learn Strategy with Technician Teams

25:29 QR Code Referral Systems and Follow-up Process

26:03 B2B Email Newsletters and Gamification Tactics

27:15 Lead Management Systems That Unlock Revenue

29:44 Three-Touch-Point Communication Strategy

31:34 Using AI for Content Creation and Call Transcripts

41:59 Content Calendars and SEO Strategy

49:06 Final Thoughts and Contact Information

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