Retail Media Breakfast Club

My highlights from the new 'Retailgentic' podcast


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f you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top takeaways from the new Retailgentic podcast and newsletter by Scot Wingo. From the rapid emergence of AI agents in commerce to the existential questions facing retailers, this episode is packed with game-changing insights you won’t want to miss.


We explore why it’s not too early to lean into agentic AI, how new checkout and payment rails could disrupt traditional e-commerce, and what it means for retail media networks when human traffic gets replaced by bots. Plus, I reflect on what the future might hold for retail websites—are they becoming obsolete, or evolving into something more powerful? Tune in as I break down what’s next in retail’s AI-powered evolution.


Episode Highlights


[0:35] - Why the first place we shop might soon be an AI agent, not a search engine or retailer site

[1:58] - Sctt Wingo’s perspective on riding the AI curve vs. being flattened by it

[3:10] - Are AI agents partners, channels, or parasites? Retailers must choose wisely

[5:55] - Agentic payments: will consumers really let AI shop for them?

[7:50] - The looming threat to retail media networks if bots replace human traffic

[10:00] - Will retail websites die or evolve into hyper-personalized shopping experiences?

Links & Resources

  • Retail Gentech Newsletter
  • Kiri's article on Walmart’s agentic AI pathway vs Amazon's walled garden
  • Scot Wingo on LinkedIn
  • Sucharita Kodali (Forrester Research) on LinkedIn
  • Michelle Grant (Salesforce) on LinkedIn 
  • Subscribe to Retail Media Breakfast Club's daily newsletter
  • Follow Kiri on LinkedIn
...more
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Retail Media Breakfast ClubBy Kiri Masters

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