There is no doubt how important jury research and focus groups are in helping trial lawyers present to a jury. Not only does running practice groups hone your presenting skills for opening statement, but it also helps you with your materials. Jury reseach gives trial lawyers valuable feedback from those who are completely uninvolved with your case.

However, a lot of trial lawyers are still hesitant about doing it or they just don’t see the value in it mainly because they have certain assumptions and beliefs that aren’t necessarily true. 

In this episode, I'm sharing three main myths about focus groups that are circulating around which need to be debunked and clarified. And if you can just get through some of these, it will help you correct those misconceptions as a trial lawyer, and hopefully, you can start running focus groups and get the benefits out of them.

In this episode, you will hear:

• Myth #1: Focus groups = mock jury
• Myth #2: Relying on focus groups to determine the monetary value of your case
• Myth #3: It has to be done in person.

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Supporting Resources:

To learn more about different styles of focus groups, check out this quick blog. 

If you are starting your own Virtual Focus Groups, download this quick checklist to help you get started: https://bit.ly/30uLFVH 

Have a question or a comment? Drop me an email: [email protected] 

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.