NACMA PODCAST

Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.

In this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!

In today’s competitive marketing landscape, cities and institutions are no longer just locations—they are brands in their own right. Join us for an exciting webinar series where we’ll dive deep into the art and strategy of branding your city for large moments or even year-round. Whether you’re a city official, an athletic marketing pro, team leader, or a passionate community member, this webinar will provide valuable insights on how to build a unique identity for your city, attract investment, boost tourism, and foster local pride while focusing on your institutional identity. Learn from industry experts, successful campaigns, and actionable strategies that will help you shape a city brand that resonates both locally and regionally. Don't miss the chance to turn your city into a thriving brand experience!

You've been in the industry for a year or two, and you think you have started to figure out our world; what's next?

Marketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing.