NACMA PODCAST

By NACMAnewsBusiness Marketing

NACMA PODCAST episodes

December 04, 2024 The Gold Standard - Student Engagement
Exploring how different marketing strategies can all lead to unique, gold-winning, student engagement opportunities. NC State, Creighton & Wayne State discuss their NACMA Best Of Gold submission in the Student Engagement category.
22 min
October 01, 2024 Chicken or the Egg? (Sponsorships and Marketing, which comes first?)
Join marketers from JMU and Virginia Tech as they discuss working closely with their MMR partners to create fan engaging content for in-game promotions, including videoboards. Hear from the MMR side as well as the GM of Redbird Sports Properties joins the conversation!
23 min
May 06, 2024 Next Generation Sports Marketing Skills Research Session Preview
Hear from Dr. Becky Achen on the reasoning for partnering with NACMA on the research conducted and hear about some initial findings. Come learn more and take a deeper dive into the results onsite at convention at 2 p.m. local time on Tuesday, June 11 in Oceanside Ballroom D!
22 min
April 09, 2024 2023-24 NACMA Academy: February Session
How to Approach Summer Internship/Career Searching
44 min
April 03, 2024 2023-24 NACMA Academy: March Session
Job Interviews 101: What to expect and how to prepare
30 min
April 01, 2024 How to Get More Engaged in Sponsorship Activations
Improving your relationship between your multimedia rights holder and your marketing staff.
29 min
March 05, 2024 Protecting Your Institutional Brand: Name, Image, & Likeness and Collaboration
How to work cohesively across campus when utilizing
the institutional brand and I.P. while keeping "up to date" on all
the changes that continue to come our way with name, image, and likeness!
14 min
February 20, 2024 Driving Revenue Through Digital Platforms
Experts in the college athletics digital space share best practices and various ways they try to maximize revenue through email, social media (paid & organic), website, SMS and mobile app on their respective campuses.
44 min
February 06, 2024Working with Coaches and Admin on Engaging with External Non-Profits and Community Initiatives/Groups
o Hosts
Lala Kekuewa, Assistant Director of Marketing Strategy & Fan Experience – University of Maryland

Ricky Zum Mallen, Associate Athletic Director for Marketing & Promotions – University of Colorado
o Guests
Rachel Ripken, Assistant Athletic Director for Community Outreach – University of Colorado

Brian Kubasik, Director of Operations for One Maryland Collective – Blueprint

Alex Lais, Associate Athletic Director for Fan Engagement & Revenue Generation – Northern Arizona University
34 min
January 18, 2024College Athletics: How DE&I and Mental Health are Intertwined
Description: The intersection of diversity, equity and inclusion with the importance of mental health awareness and support for our student-athletes is arguably the most important piece of the student-athlete experience. During this call, we are bringing together collegiate athletics administrators to discuss how these two topics are intertwined in our workspaces today to support not only our student-athletes, but our staffs, as well.
Panelists:
Ariana Palmer – Director of Marketing and Engagement, University of Delaware

Diandra Walker – Psychological Health and Performance Clinical Administration Specialist & former DE&I Coordinator, University of Colorado Boulder

Marissa Bayer – Director of Marketing and Fan Experience, University of Cincinnati
40 min