NACMA PODCAST

The NACMA Personal and Professional Development Mental Health Committee sits down with panelists Jason Katte, the Associate Director of Clinical Services at Weber State University, and Dr. Brittany Collins, a Mental Health Therapist at the University of Louisville, to discuss work-life balance, burnout, and mental health in the workplace. Tune into their conversation about self-awareness, taking a pause, and creating a workplace community supportive of mental health.

Lead generation has never been more critical to driving new revenue than it is today. On the latest edition of the NACMA podcast learn from Erin Gibson, the Director of Strategic Advertising and Revenue Campaigns at Illinois. Learn how Illinois is structured to maximize synergy between all external units to integrate a comprehensive lead generation strategy that is producing exceptional results.

NACMA Scott Day Webinar

Maximizing the summer season to engage fans, connect with the community and set yourself up for success.

Many NACMA Veterans come from the marketing track, but now are tasked with overseeing entire external units, or have moved into roles like Deputy ADs or to the AD chair. In this podcast, we ask a panel of ADs and senior leaders on topics such as growing into a sport oversight role, overseeing unfamiliar areas, and leading the area that you came from without sticking there.

Mike Wierzbicki, Senior Associate Athletics Director for External Affairs at Minnesota and Alyssa Leonard, Associate Athletics Director for Marketing at Vanderbilt discuss their focus on driving new revenue by leveraging the announcement of new head coaches within their departments.

Michael Thompson, Deputy AD at Texas A&M, is joined by Kyser Thompson, President of Now What, to discuss fandom and consumer trends as we wrap up 2021 and head into 2022.

With an ACC-commissioned study on the "work-nonwork relationship of intercollegiate athletic department employees" serving as our backdrop, we explore work/life integration for college athletics marketing professionals. We discuss the varied wants and needs of our industry's professionals, the pandemic's effect on our perception of workplace flexibility, and the need to innovate as an industry to attract and retain the best talent.

It's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.

On Part 2 of Small School Stories, Jack "Bull" Slavin sits down with University of Delaware's Director of Engagement, Kia Anderson. The two discuss Kia's path into college athletics, why the Fighting Hen fan base is essential to the success of athletics in Delaware and hint at the need for sunsetting khaki pants/shorts on GameDay. All of this and more on this episode of Small School Stories!