Too many roofing companies come out of the gate focused only on sales.

The result is that they’re able to grow their revenue very quickly, but they don’t have a solid business foundation that enables them to deliver consistent, high-quality results and make a healthy profit.

Lee Lipniskis started her roofing company, Levello Construction, by building a strong foundation first.

She focused on things like her vision, core values, EOS, brand, and marketing messaging.

One year in, and her business is very successful. Now, she is starting to focus more on sales, knowing that she can deliver on the high-quality product and client experience that her clients deserve.

Some people view roofing companies as a commodity. But when you focus on client experience, really being a trusted advisor, and providing concierge service, you can easily differentiate yourself as the only roofing company your ideal client desires to do business with.

Check Out Lee’s Company, Levello Construction: https://levelloconstruction.com/

Connect With Lee on LinkedIn: https://www.linkedin.com/in/leelipniskis/

Connect With Lee on Facebook: https://www.facebook.com/lee.lipniskis

Follow Lee’s Journey on Instagram: https://www.instagram.com/lee_monade464/

Learn More About Contractor Dynamics: Home - Contractor Dynamics

This episode Is a masterclass in building and growing a successful contractor business.

Tom Reber has decades of experience as a contractor, coach, and training company owner.

Tune In To Learn:

Check out The Contractor Fight: Home - The Contractor Fight

Connect With Tom on Instagram: https://www.instagram.com/realtomreber/

Learn More About Contractor Dynamics: Home - The Contractor FightHome - Contractor Dynamics

How do high performers get accomplish more than most people?

What’s the secret to getting the important work done, and not just the urgent tasks of the day?Joseph shares with you 3 keys for taking back control of your time and winning your week:

Learn more about the Contractor Dynamics marketing training program:

Industry-Leading Marketing Training for Contracting Companies

Is everything working out the way you wanted it to be working out right now?

Joseph shares a framework to help us succeed in our personal or professional goals.

Our team is following the EOS system, it helps us create more structure and to be able to increase the expectation of our goals and the growth of our business.

Join our Nailed It! Facebook Group for more business growth strategies and tactics:

Your brand is your reputation.

It’s what people think about you. It’s what you’re known for. It’s what people can expect when they interact with you.

How we show up in our market, to our prospects, to our clients, and to our team is everything.

If you’re not where you want to be in your business right now, there’s a good chance that you have tolerated mediocrity in some area for a period of time.

At the end of this episode, Joseph shares a quick exercise that you can go through to improve your personal and/or business brand.

Join our Nailed It! Facebook Group for more business growth strategies and tactics: 

NAILED IT! 🛠 Fast Growth Strategies for Contracting Companies | Facebook

While most marketing guys will preach that you need to spend more money on marketing, Joseph is here to tell you that you should probably spend less.

However, spending less on marketing comes with a BIG caveat. Tune in to hear what it is.

Joseph shares 3 reasons why most contractors are overspending on marketing. And of course he tells you what you need to do to win.

Ever wonder what your marketing budget should be as a percentage of revenue? Joseph answers that question too.

Learn More About The Contractor Dynamics Marketing Training Program: 

Connect With Joseph on Instagram: ⁠https://www.instagram.com/heyjosephhughes/⁠

Connect with other growth-minded contractors in our free community: 

⁠Industry-Leading Marketing Training for Contracting Companies⁠⁠NAILED IT! 🛠 Fast Growth Strategies for Contracting Companies | Facebook⁠

Many of us start our entrepreneurial journeys because there is some level of freedom that we desire.

Yet, too often, we end up building businesses that run us. And we end up with less freedom than we had when we were employees.

Not ideal, right?!

Last week, my family went on an 8-day vacation to Arizona, I barely worked, the business ran smoothly, and I was able to be fully present with our family for vacation.

Today, I’m sharing with you how I was able to make that happen.

I’m not telling you what to do. I’m sharing what has worked for me. And it is still a work in progress!

If you want to be able to take a week, long weekend, or even just a day off from the grind, so you can refresh, recharge, and come back with renewed energy, then this episode is for you!

I’d love to know what you think. Shoot me an email or a DM on Instagram:

[email protected]

Instagram: @heyjosephhughes

Linear Roofing & General Contracting has built a market-leading roofing company in just a few short years. How have they done it?

Kirt Linington left a 20-year career in the fitness industry to start a roofing company, and now Linear Roofing has over 120 sales reps in multiple states.

Kirt generously shares some of his insights on the following topics:

- When Kirt knew it was time to go #ALLIN to the roofing industry.

- His philosophy on expanding to multiple markets.

- Linear's BIG lesson when first trying out commercial roofing (it was not cheap!)

- Why most new roofing companies fail. - How to improve relationships with vendors and suppliers. - How to attract and retain top talent.

- The referral strategy that very few roofing companies are even thinking about.

- His thoughts on building your personal brand vs. your company's brand. - Why you shouldn't be so focused on selling.

- Why there's no such thing as business problems.

- How to achieve work-life balance, including your relationship with your spouse and family.

- Where Kirt goes to get coaching and accountability. - How to structure your company if you really want to diversify your services.

- Kirt's #1 secret for business and personal success.

Kirt is an industry leaders, so we are grateful that he took the time to sit down with us and share his experience and leadership insights.

Kirt Linington

Linear Roofing

https://www.linearroofing.com/

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Joseph Hughes

Contractor Dynamics

https://www.contractordynamics.com/

There’s a good chance you’ve tried to run Facebook Ads for your contracting company.

There’s also a very good chance you haven’t gotten them to work.

Well, it’s not that they don’t work. It’s that you haven’t yet figured out the winning formula…

Until now :-)

Joseph shares the winning formula for social media ads, based on our team being in the trenches every day helping our clients execute marketing over the last decade.

He starts off by sharing some of the common pitfalls most companies (and marketers!) run into.

Then he outlines the formula that you should use to run social media ads profitably.

Learn more about the Contractor Dynamics marketing training program: Industry-Leading Marketing Training for Contracting Companies

In today’s episode, Joseph recaps the full-day in-person marketing workshop we hosted last week in New Jersey.

A small event or workshop is an excellent way to build relationships, grow your brand, increase your authority, educate others, and expand your business.

At the end of the episode, Joseph shares some tips for local contractors who may want to host their own event.

Connect With Joseph on Instagram: @heyjosephhughes

Learn More About Contractor Dynamics: ContractorDynamics.com