In this conversation, Nathan Faleide shares his unique insights into the world of Ag Tech, discussing his upbringing in agriculture, the evolution of technology in farming, and the challenges of adoption among farmers. He emphasizes the disconnect between tech developers and the practical needs of farmers, highlighting the importance of understanding the end-user experience. The discussion also touches on the corporate landscape of Ag Tech, the complexities of software development, and the reality of integrating technology into farming practices. In this conversation, the speakers discuss the challenges of technology adoption in agriculture, emphasizing the disconnect between the technology provided and the farmers' needs. They explore market dynamics affecting farming practices, the importance of global perspectives on agricultural innovation, and the necessity for farmers to adapt to changing market conditions. The conversation highlights the significance of diverse experiences in agriculture and the shift in focus from quantity to quality in production. Nathan discusses further the evolving landscape of agriculture, emphasizing the importance of technology, community engagement, and transparency in farming practices. He highlights the need for farmers to adapt to changing market demands and consumer preferences, advocating for innovative approaches that prioritize quality and local markets. The discussion also touches on the challenges faced by small farms and the necessity of collaboration within rural communities to ensure sustainability and growth in the agricultural sector.