The National Wheat Foundation is a non-profit organization that supports and strengthens the wheat industry in the U.S. They focus on research, education, and outreach, and their biggest program is the Wheat Yield Contest. The contest has different categories based on winter or spring wheat, dryland or irrigated, and there is also a new pilot category for digital yield measurement. The contest encourages farmers to improve their yields and learn from each other. It also highlights the importance of quality in wheat production and offers awards for top quality winners. The contest provides a platform for farmers to compete against themselves and push the boundaries of their crop's potential. The conversation discusses the National Wheat Yield Contest and the importance of both yield and quality in wheat production. The hosts and guests share insights and experiences related to the contest, including surprising yield levels in different regions, the significance of varietal choice, the impact of production practices on yield and quality, and the role of sustainability in wheat farming. They also highlight the benefits of participating in the contest, such as learning from top producers and making connections in the industry.