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In this episode, Jennifer Alvarez discusses the frustrations and challenges faced by beauty professionals due to changes in consumer behavior. She addresses the concerns of a hairstylist who has noticed clients seeking cheaper services and explores the reasons behind this shift. Jennifer emphasizes the importance of constantly building a book of business and not closing oneself off to new clients. She also highlights the significance of providing value, experience, and meeting customer expectations. Jennifer shares strategies for increasing average ticket sales, improving client retention, and setting prices based on supply and demand. She concludes by discussing the role of self-concept and self-esteem in achieving success in the beauty industry.

Keywords

consumer behavior, beauty professionals, frustrations, challenges, loyalty, pricing, value, experience, customer expectations, average ticket sales, client retention, self-concept, self-esteem

Takeaways

Constantly build your book of business and don't close yourself off to new clients.

Provide value, a great experience, and meet customer expectations to retain clients.

Strategically increase average ticket sales by offering upgrades and additional services.

Focus on client retention and aim for high percentages of returning clients.

Set prices based on supply and demand, and don't be afraid to increase prices when warranted.

Work on improving your self-concept and self-esteem to achieve success in the beauty industry.