We are chatting with Michelle Loretta from Be Sage Consulting all about navigating pricing during a difficult year. Michelle helps break down why discounting is never a good idea, how to ensure your business will survive the next “pandemic” like event, and how pricing is really part of your marketing strategy. A little bit about Michelle’s business Be Sage Consulting was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Michelle works one-on-one with event pros to adjust and redefine their business strategies. Be Sage Consulting also hosts an annual Be Sage Conference, which welcomes creative entrepreneurs from around the world for a weeklong mastermind on all things business.