In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Steve Oriola, CEO at Unbounce, who shares the leadership lessons he's learnt from navigating a SaaS M&A and the transformation AI has had on business.

"We also survey base of employees and those values are landing pretty well. That's an important part of it, is that people understand how everyone works and how everyone should be working and how we should be making decisions. And we correct ourselves all the time on that."

Steve shares:

• How he's steering the marketing tech ship through choppy waters - from perfecting landing pages to building an AI-powered platform that actually tells you which customers are worth chasing

• The behind-the-scenes of marrying two companies' cultures; complete with leadership team matchmaking and values that actually stuck

• Why he's betting big on AI being more than just a buzzword

• The secret sauce to staying sane as a CEO, including cold plunges, fitness regimes, and the art of not bringing work drama home (even when your spouse is in the industry)

• How he's tackling his biggest CEO headache with everything from Berlin Q&As to leadership pow-wows

and more!  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)