Subscriber-only episode

What if I told you that the landscape of ad revenue and sponsorships is undergoing a seismic shift, and not everyone is on the same page about it? Buckle up for a raw, unapologetic exploration of the evolving dynamics between creators and brands. I dive into an eye-opening discussion from a Facebook group, where creators are experiencing wildly different realities. Some are doubling their earnings, while others are struggling to keep up. It's a reminder that each creator's journey is unique, and what works for one may not work for another. We'll unpack the critical importance of diversifying your income streams and why building a robust email list and offering personalized products or services is more crucial than ever.

Join me as we challenge the conventional thinking around sponsorships, especially in the realms of podcasting and online events. The digital landscape is not what it used to be, with engagement on social platforms like Instagram hitting a plateau. So, what's the secret sauce to thriving in this space? It's all about strategic planning and relentless effort. We'll discuss how to identify where your audience is most engaged and how to deliver consistent, high-quality content that truly resonates. There's no shortcut to success, but with persistence and creative thinking, you can nurture your community and partnerships to flourish. Let's rise to the challenge and push forward together!