Join us as we sit down with Sam Brill, CEO of Ascend Wellness Holdings, to unpack the latest in cannabis investing and industry strategy. We cover:

✅ Ascend’s strategic evolution and key takeaways from Q4 📊
✅ Retail expansion and how Ascend is investing for growth in 2025 🏪
✅ The shift in the cannabis market—from the "Green Rush" to today’s challenges 📉
✅ How consumer behavior is changing and what strategies companies are using to adapt 🛒
✅ What Sam is most excited about in 2025 and what keeps him up at night.