The last decade has seen a great deal of change around the interrelationship of digital and bricks and mortar across the creative industries. Disciples of each approach are plentiful but for most, it’s all about the hybrid.

It’s about acquiring, delighting and retaining customers in both formats. It is frankly acrobatic to keep both elements flourishing. One of the tools in this hybrid toolbox is the Pop Up. And that is what we are going to be exploring in this episode with Rachel Carvell-Spedding founder of British Knitwear Brand, Navygrey.

Navygrey is as classic as its namesake. Timeless. Unrippled by trends and fads. A jumper to see you through the seasons, chapters and styles of life. Whether a blustery Norfolk beach, pacing down High St Islington or by the fire in the pub, these jumpers work. Carefully designed and carefully presented with B Corp approval this is a brand growing in stature.

And in amongst it all, it has been Popping Up. In great spaces and places, connecting with their audience and telling the stories that matter most to them. I am looking forward to asking about wool, about Made In Britain, about what growth looks like at this point of the business, the ever lasting power of bricks and mortar and the secrets to popping up well. 

Navygrey: www.navygrey.co