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Today’s podcast features news about the NBDA P2 Workshops at CABDA, Continuing Education courses, NBDA’s Career Board, a recap from the recent NBDA Costa Rica Trip, and an interview with special guest Scott Buelter, CEO and President of Ascent360. A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers’ best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. Listen in and gain insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local retailers. 

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