JR is with Larry from @InsideMarylandSports in this episode, where he explores five key takeaways from how Big Ten schools are responding to the House vs NCAA Settlement. From Penn State and UCLA’s private equity deals to Ohio State and USC’s partnerships with Learfield, we cover the latest moves. We’ll address concerns about Penn State and UCLA’s stability and why the settlement’s foundation appears solid. We also discuss the challenges of cross-country travel in the Big Ten and potential conference restructuring for sports like football and basketball. Finally, we examine how NIL collectives are evolving, with markets, fanbases, and brands driving new opportunities for player endorsements an

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Topics Discussed

Overview of the NCAA settlement (House v. NCAA)

Revenue-sharing model and its impact on college sports

Ohio State's plans: $18 million in direct payments, focus on football and basketball, addition of 91 scholarships

USC's preparations: increased investment in student-athletes, collaboration with Learfield

Penn State's strategy: funding revenue-sharing up to the cap, benefiting from increased roster limits, exploring private equity

UCLA's approach: maintaining scholarship limits to maximize revenue-sharing, exploring private equity deals

Potential challenges and opportunities for Big Ten schools in this new landscape

Additional Notes

The settlement is set to take effect on July 1, 2025, with schools able to start distributing revenue-sharing funds immediately.

The revenue-sharing cap for the 2025-26 academic year is approximately $20.5 million per school.

Schools are also adjusting scholarship limits, with some choosing to maintain current levels to maximize revenue-sharing distributions.

Private equity deals are becoming a trend among Big Ten schools to fund the new revenue-sharing model.

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The Big Ten Huddle is a podcast dedicated to providing honest, humorous, and insightful analysis of Big Ten football and basketball. With a focus on challenging the national bias, especially against the SEC, hosts JR and Zack offer unfiltered discussions that engage fans of all Big Ten teams. Though critical at times, they always aim to defend the conference and give credit where it’s due, bringing humor and deep analysis together for a unique listening experience.

Rooted in values of integrity, passion, and community, The Big Ten Huddle strives to become the go-to voice for Big Ten sports fans.

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