The struggles facing social media platform X are back in the spotlight. 

In amongst an advertising exodus and concerns over owner Elon Musk’s takes on the US election, Brazil's Supreme Court has upheld a ban on the app formerly known as Twitter. 

These are just the latest controversies to hit the platform in the two years since Musk took it over – yet the app still has millions of users, and alternatives to the platform have not taken off.  

Today on The Front Page, we’re joined by Vaughn Davis from Auckland advertising agency the goat farm to discuss what the future holds for X, and why some people can’t seem to just log off.   

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You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

Host: Georgina Campbell
Sound Engineer: Dan Goodwin
Producer: Ethan Sills

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