The Revenue Formula

New research: Did we lose GTM fit?

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Our friends over at winning by design is about to drop new research - suggesting that we might just have lost GTM fit.

In todays episode, we discuss the research, and as usual what companies can do about it.

  • (00:00) - Introduction
  • (03:49) - Loss of go-to-market fit?
  • (06:25) - Why did we lose it?
  • (15:52) - What do we do now?
  • (17:11) - Cut strategically
  • (22:30) - Run a GTM diagnostic
  • (27:12) - Improve in increments

    • You can find the research here.
    Also check out David Spitz
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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