Unpacking the Digital Shelf

New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero


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The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right time? The actual answer  is always, it depends. But  there are clear guideposts and  a maturity curve  to consider along the way. This episode features two people on this topic: Christina Vail, Director of Client Strategy at Profitero, who has just published a new research report on  the topic entitled Building a High-Performance CPG eCommerce Organization. She joins Peter along with guest co-host, Lauren Livak, who ran North American Digital shelf strategy at Johnson and  Johnson and is now a Commerce Strategist for Salsify.
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Unpacking the Digital ShelfBy Digital Shelf Institute

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