Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them something that creative teams will use? 

So, in this episode, we wanted to have that kind of conversation again. 

We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through.

There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars.

You can find Esther here: https://www.linkedin.com/in/esther-wang7

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