Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.

Guest: Kya Sainsbury-Carter

Host: Mike Shields

Sponsored by: Beet.TV

Produced by: Fresh Take

Next in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications are, and what this might mean in the broader context as regulators assess whether to break up Google.

Guest: Patience Haggin

Host: Mike Shields

Sponsored by: MiQ

In partnership with: Beet.TV

Produced by: Fresh Take

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.

Guest: Charlie Neer

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ  (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads.

Guest: Tony Marlow

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take

Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story.

Guest: Ryan Barwick

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: Miq  (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis.

Guest: Adam Shlachter

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked off.

Guest: Jessica Lee

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist,  and why TIkTok hasn't joined YouTube at the TV table - yet.

Guest: Dave Campanelli

Host: Mike Shields

In Partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom.

Guest: Jordan Levin

Host: Mike Shields

In Partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions.

Guest(s): Sorin Patilinet + Max Kalehoff

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take