Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers. Based on McKinsey's research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter.

Guest: Kabir Ahuja

Host: Mike Shields

Producer: Kenya Hayes

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem.

Guest: Scott Brinker

Host: Mike Shields

Producer: Kenya Hayes

Krishan Bhatia, President & Chief Business Officer at NBCUniversal explains how his company expects half of its video consumption to occur on digital platforms in only a few years. And while brands are ready to adjust to that reality in terms of how they buy and measure TV ads - too many agencies are clinging to the old ways of doing things. Krishan also covers the latest on Peacock and what role it played during the most recent Upfront, and why he expects dozens of new brands to find their way onto network TV by the end of the year.

Guest: Krishan Bhatia

Host: Mike Shields

Producer: Kenya Hayes

JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo's US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and Olivia Rodrigo.

Guest: JP Evangelista

Host: Mike Shields

Producer: Kenya Hayes

After more than a decade in prominent marketing roles at Viacom, Ross Martin has spent the last year launching Known. His latest venture aspires to disrupt the traditional ad agency sector by taking advantage of what he sees as growing mistrust between brands and their partners. Ross discusses why some marketers are expected to struggle to adjust to a post-Covid, post-cookie reality, unless they significantly up their investment in true data science - and not just hiring someone “who is good at Excel".

Guest: Ross Martin

Host: Mike Shields

Producer: Kenya Hayes

Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it 'terrifying." According to Jessica, if marketers don't take the leap, they may find themselves in direct competition with influencers. Jessica also highlights what she looks for as a potential investor in ad tech, and how she's working to support more female founders.

Guest: Jessica Peltz-Zatulove

Host: Mike Shields

Producer: Kenya Hayes

Dedicated to the memory of our editor, Daniel Gluckman.

Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting -  until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital.

Guest: Lee Brown

Host: Mike Shields

Producer: Kenya Hayes

Jerry Dischler, Vice President and General Manager, Ads at Google, shares why the company thinks the digital ad industry can't afford to be timid in rethinking its relationship with consumers. Dischler also discusses why Google doesn't believe any of the proposed cookie alternatives, such as the Trade Desk's UID, are fundamentally different enough or will work long term. In the case of FLoC, Jerry predicts that while the solution may not be perfect - the open web will be better because of it.

Guest: Jerry Dischler

Host: Mike Shields

Producer: Kenya Hayes

Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional brands, "that equation is no longer going to work” according to Robbins. He also dives into Roku's evolution from a device manufacturer to the leading ad platform in connected TV and why he sees a huge opportunity for dynamic ad insertion in live TV in the near future.

Guest: Dan Robbins

Host: Mike Shields

Producer: Kenya Hayes

Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amazon's exclusive deal to stream Thursday Night NFL games as an opportunity to completely reinvent how leagues engage fans- think Twitch- and is betting on other tech giants to follow.

Guest: John Kosner

Host: Mike Shields

Producer: Kenya Hayes