Together with iGaming NEXT Podcast hosts Pierre Lindh, Jesper Kärrbrink, Michael Pedersen & Heidi Lofthus we take a look at the trends, movement and stories that shaped the iGaming industry in 2021, while looking ahead on what's to come in 2022

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This episode of the iGaming NEXT Podcast is sponsored by:

Pragmatic Solutions – Leading iGaming platform technology

For more info, click here: http://pragmatic.solutions

🎙 Podcast by Pierre Lindh with Michael Pedersen, Chief Commercial Officer at Livespins

In this podcast, we explore the importance of community building around a brand. Michael recently joined Livespins as their new CCO, a project which is looking to bring a true social casino experience to its players. What are the core principles of building a community? We take a look at Tinders origin story and their ingenious approach to reach critical mass

ABOUT MICHAEL PEDERSEN

Strategic brand and marketing leader with high EQ, driving growth for tier-1 brands. 14 years within the online gambling industry and 20+ years of commercial leadership experience.

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This episode of the iGaming NEXT Podcast is sponsored by:

Pragmatic Solutions – Leading iGaming platform technology

For more info, click here: http://pragmatic.solutions

🎙 Podcast by Michael Pedersen with Niklas Lindahl, Interim CMO at LeoVegas

In this episode, I speak to Niklas Lindahl, Interim CMO of LeoVegas group. We speak about what goes on behind the scenes at Leo Vegas before entering markets and creating marketing strategies.

Niklas's mantra is "if you can't track it, you can't do it" and is a strong proponent of performance marketing and building up from the bottom of the funnel first. We get his views on brand building vs performance marketing and also he reveals a lot of cool stuff coming up for Leo Vegas, especially their upcoming entry into the US market and their different approach to this challenge.

ABOUT NIKLAS LINDAHL

Working in the online marketing industry since 2008, consulted over 100 mid and large-sized companies in how to define and deploy their online marketing efforts. In LeoVegas since 2018. I believe in hard work, loyalty and never giving up.

🔴 Watch the episode on Youtube: https://youtu.be/RZDfFrqasDg

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This episode of the iGaming NEXT Podcast is sponsored by:

🎙Podcast by Pierre Lindh with Alexander Gusev, CEO, Co-Founder and Managing Partner at JKR Investment Group

Alexander is the co-founder and CEO of JKR Investments, with €200 million assets under management. In this podcast, we explore how to seek investment as an aspiring investor, what type of opportunities JKR are looking for and how thai boxing is a good base for business excellence!

ABOUT ALEXANDER GUSEV

Alexander Gusev is CEO, Co-Founder and Managing Partner of JKR Investment Group.

Alexander is an entrepreneurial investor focused on the venture capital and private equity industry. His projects include strategy, operational improvements, and throughput optimisation.

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This episode of the iGaming NEXT Podcast is sponsored by:

🎙 Podcast by Heidi Lofthus with Mark Grech, Manager, People and Organisation Consulting at PwC

Speaking directly to the data source himself, Mark Grech, Manager, People and Organisation Consulting at PwC, Malta, we discuss the outcome of the PwC annual HR Pulse survey and the organisational trends in a post-pandemic working environment. We cover the needed adaptations of technical and leadership changes, the still to be evaluated hybrid ways of working and that of "outcome of work" rather than hours put in to work" changes while also shedding light on the threatening signs of mental illness increasing and the urgent need of up-skilling in a lack of talent availability that is Malta today.

ABOUT MARK GRECH

🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

Podcast by Pierre Lindh with Lloyd Danzig, Managing Partner at Sharp Alpha Advisors

This episode examines the future of online sports betting and iGaming in the US, with insight into how product innovation and the continued expansion of the verticals will create a larger addressable market for gaming operators than some may think.

The convergence of iGaming and sports betting with the world of NFTs and the Metaverse is also up for discussion - with an illustration of how the increasingly popular tech could change the face of gaming as we know it.

ABOUT LLOYD DANZIG

🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

Podcast by Michael Pedersen with Sebastian Khalighy, CEO & Co-founder at Casinolytics

In this episode, I speak to Sebastian Khaligy, CEO and co-founder of Casinolytics.com who operates the worlds first AI-powered tracking solution for casino live streaming. What are viewers looking for in casino streaming, how do game studios and operators get their head around this exciting space, the power shift happening from operators to streamers and Sebastian reveals the top 5 game titles right now for the casino streaming sphere!

ABOUT SEBASTIAN KHALiGHY

🔴 Watch the episode on Youtube: https://youtu.be/HTy-_Eef9SY

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz.

Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy.

ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast

🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

🎙 Podcast by Pierre Lindh with Paul Leyland, Partner at Regulus Partners

In this podcast, Paul Leyland, Partner at Regulus Partners analyses the short-seller report of Evolution that wiped off €10bn of its market cap. What does the future hold for Evolution? Find out in this episode.

🔴 Watch the episode on Youtube: https://youtu.be/V7R58idoj3w

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

Podcast by Michael Pedersen with Mery Blomqvist, CMO at Ellmount Group.

Marketing success is often seen through the exciting tactical initiatives that are visible to the world. This magical execution is however only as strong and succesful as the underlying partnerships and relationship that exist within the team and with external partners and agencies. In this pod we talk about the importance but also share some recipes on how to build and maintain these crucial relationships.

About Mery Blomqvist  

Previous roles, including Head of Marketing & PR at Boss Media (Scientific Games) and head of Nordics at NordicBet (Betsson Group), add significantly to an impressive 10+ years of senior marketing experience.

🔴 Watch the episode on Youtube: https://youtu.be/mdJyj_rzrRE

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play