NEXT.io Podcast

By NEXT.ioBusiness

NEXT.io Podcast episodes

December 30, 2021 2021– End of the year resume
Together with iGaming NEXT Podcast hosts Pierre Lindh, Jesper Kärrbrink, Michael Pedersen & Heidi Lofthus we take a look at the trends, movement and stories that shaped the iGaming industry in 2021, while looking ahead on what's to come in 2022

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This episode of the iGaming NEXT Podcast is sponsored by:
Pragmatic Solutions – Leading iGaming platform technology
For more info, click here: http://pragmatic.solutions
1 hr 9 min
December 27, 2021 Michael Pedersen: How to build an online community
🎙 Podcast by Pierre Lindh with Michael Pedersen, Chief Commercial Officer at Livespins
In this podcast, we explore the importance of community building around a brand. Michael recently joined Livespins as their new CCO, a project which is looking to bring a true social casino experience to its players. What are the core principles of building a community? We take a look at Tinders origin story and their ingenious approach to reach critical mass

ABOUT MICHAEL PEDERSEN
Strategic brand and marketing leader with high EQ, driving growth for tier-1 brands. 14 years within the online gambling industry and 20+ years of commercial leadership experience.
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This episode of the iGaming NEXT Podcast is sponsored by:
Pragmatic Solutions – Leading iGaming platform technology
For more info, click here: http://pragmatic.solutions
44 min
December 20, 2021 Niklas Lindahl: ROI or Die
🎙 Podcast by Michael Pedersen with Niklas Lindahl, Interim CMO at LeoVegas
In this episode, I speak to Niklas Lindahl, Interim CMO of LeoVegas group. We speak about what goes on behind the scenes at Leo Vegas before entering markets and creating marketing strategies.
Niklas's mantra is "if you can't track it, you can't do it" and is a strong proponent of performance marketing and building up from the bottom of the funnel first. We get his views on brand building vs performance marketing and also he reveals a lot of cool stuff coming up for Leo Vegas, especially their upcoming entry into the US market and their different approach to this challenge.
ABOUT NIKLAS LINDAHL
Working in the online marketing industry since 2008, consulted over 100 mid and large-sized companies in how to define and deploy their online marketing efforts. In LeoVegas since 2018. I believe in hard work, loyalty and never giving up.

🔴 Watch the episode on Youtube: https://youtu.be/RZDfFrqasDg

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This episode of the iGaming NEXT Podcast is sponsored by:
Pragmatic Solutions – Leading iGaming platform technology
For more info, click here: http://pragmatic.solutions
1 hr 18 min
December 15, 2021 Alexander Gusev: JKR Investments – How to find the perfect iGaming investment objects
🎙Podcast by Pierre Lindh with Alexander Gusev, CEO, Co-Founder and Managing Partner at JKR Investment Group
Alexander is the co-founder and CEO of JKR Investments, with €200 million assets under management. In this podcast, we explore how to seek investment as an aspiring investor, what type of opportunities JKR are looking for and how thai boxing is a good base for business excellence!

ABOUT ALEXANDER GUSEV
Alexander Gusev is CEO, Co-Founder and Managing Partner of JKR Investment Group.
Alexander is an entrepreneurial investor focused on the venture capital and private equity industry. His projects include strategy, operational improvements, and throughput optimisation.
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This episode of the iGaming NEXT Podcast is sponsored by:
Pragmatic Solutions – Leading iGaming platform technology
For more info, click here: http://pragmatic.solutions
35 min
December 11, 2021 Mark Grech: PwC's insights on a post pandemic world of work
🎙 Podcast by Heidi Lofthus with Mark Grech, Manager, People and Organisation Consulting at PwC
Speaking directly to the data source himself, Mark Grech, Manager, People and Organisation Consulting at PwC, Malta, we discuss the outcome of the PwC annual HR Pulse survey and the organisational trends in a post-pandemic working environment. We cover the needed adaptations of technical and leadership changes, the still to be evaluated hybrid ways of working and that of "outcome of work" rather than hours put in to work" changes while also shedding light on the threatening signs of mental illness increasing and the urgent need of up-skilling in a lack of talent availability that is Malta today.

ABOUT MARK GRECH
Mark is a manager within PwC Malta's advisory practice and is responsible for People & Organisation Consulting. Prior to joining the firm, he worked as a Talent Development specialist within the iGaming industry. Mark has advised clients on various management consulting engagements from both the public and private sector. He has significant experience with regards to devising talent management strategies, change management through digital transformation projects and developing workforce strategies. One of his key areas of interest is with regards to the future world of work and how emerging technology and digital transformation are impacting roles and skills required within organisations. Mark holds a Masters in Business Analysis & Management from the University of Loughborough in the UK.

🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology
56 min
December 08, 2021 Lloyd Danzig: NFTs, Metaverse, and the future of the US gaming market
Podcast by Pierre Lindh with Lloyd Danzig, Managing Partner at Sharp Alpha Advisors
This episode examines the future of online sports betting and iGaming in the US, with insight into how product innovation and the continued expansion of the verticals will create a larger addressable market for gaming operators than some may think.
The convergence of iGaming and sports betting with the world of NFTs and the Metaverse is also up for discussion - with an illustration of how the increasingly popular tech could change the face of gaming as we know it.

ABOUT LLOYD DANZIG
Lloyd Danzig is managing partner of Sharp Alpha advisors, a venture capital firm specialising in sports betting and online gaming. A lifelong sports bettor and fantasy sports player, Danzig came into the sports betting industry in 2018 following the repeal of PASPA, having previously spent time working in several investment-focused positions since the beginning of his career.

🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology
1 hr 17 min
December 06, 2021 Sebastian Khalighy: Tracking game performance in live streaming with Casinolytics
Podcast by Michael Pedersen with Sebastian Khalighy, CEO & Co-founder at Casinolytics
In this episode, I speak to Sebastian Khaligy, CEO and co-founder of Casinolytics.com who operates the worlds first AI-powered tracking solution for casino live streaming. What are viewers looking for in casino streaming, how do game studios and operators get their head around this exciting space, the power shift happening from operators to streamers and Sebastian reveals the top 5 game titles right now for the casino streaming sphere!
ABOUT SEBASTIAN KHALiGHY
Sebastian Khalighy is a strategist, marketeer, designer, and leader with over 20 years of experience in industries as retail, banking and iGaming with a focus on strategy, branding, design, innovation and leadership. For the past 10 years, he has been in the iGaming industry. Co-founded Casinolytics in 2020, a company that helps brands to explore, monitor and understand the growing casino streaming landscape by using the power of AI.

🔴 Watch the episode on Youtube: https://youtu.be/HTy-_Eef9SY

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology
1 hr 4 min
November 29, 2021 Melanie Hainzer: Influencer Marketing in 2022
Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz.
Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy.
ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast
🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk
This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play
1 hr 25 min
November 26, 2021 Paul Leyland: Analysis of short seller report of Evolution
🎙 Podcast by Pierre Lindh with Paul Leyland, Partner at Regulus Partners
In this podcast, Paul Leyland, Partner at Regulus Partners analyses the short-seller report of Evolution that wiped off €10bn of its market cap. What does the future hold for Evolution? Find out in this episode.
🔴 Watch the episode on Youtube: https://youtu.be/V7R58idoj3w
This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play
49 min
November 22, 2021 Mery Blomqvist: Marketing Success through Partnerships
Podcast by Michael Pedersen with Mery Blomqvist, CMO at Ellmount Group.
Marketing success is often seen through the exciting tactical initiatives that are visible to the world. This magical execution is however only as strong and succesful as the underlying partnerships and relationship that exist within the team and with external partners and agencies. In this pod we talk about the importance but also share some recipes on how to build and maintain these crucial relationships.

About Mery Blomqvist
A pioneer in the iGaming space, Mery Blomqvist is the CMO at Ellmount Group. Mery is a seasoned marketeer with an entrepreneurial mind and demonstrable history of taking both start-ups and already established and growing brands such as LeoVegas, CasinoHeroes and Speedy Games, to name but a few to the next level.
Previous roles, including Head of Marketing & PR at Boss Media (Scientific Games) and head of Nordics at NordicBet (Betsson Group), add significantly to an impressive 10+ years of senior marketing experience.

🔴 Watch the episode on Youtube: https://youtu.be/mdJyj_rzrRE

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play
1 hr 8 min

About NEXT.io Podcast

From the publisher's feed

The primary podcast of the iGaming industry. Hosted by Pierre Lindh, it brings you episodes that are packed with expert insights, dynamic discussions, and inspiring stories from industry leaders. Whether you're seeking leadership tips, energy management strategies, or insider knowledge, NEXT.io podcasts are your go-to resource for staying ahead in the industry.