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👀 What if you could build a fully remote MSP, dominate a niche, win dozens of culture awards, and have virtually zero turnover on your service desk? That’s exactly what Amber, CEO of Parasol Alliance, has done.

In this episode, she breaks down how her team of over 80 employees — spread across 9 states — landed on the MSP 501 list at #4, all by doing things differently than most MSPs.

Here are five major lessons I learned from Amber:

✅ Culture is EVERYTHING (Especially When You’re Fully Remote)
✅ Lead with Strategy, Not Just Support
✅ All-Inclusive Pricing Builds Trust
✅ Focus on One Niche to Scale Faster
✅ Don’t Wait to Fire Underperformers

🎧 Chapters:
0:00 - Intro
1:32 - How she started Parasol Alliance
9:09 - Having her team work fully remote
11:50 - How not knowing the industry helped her make a better MSP
13:20 - Why the senior living niche? + how they lead their clients with strategy
27:18 - Deep dive into their work culture
39:00 - Walls they've hit + how they handle standardization + diving deeper into their process
50:51 - How they're handling AI
55:53 - MSP Titan Questions

👉 CONNECT MORE WITH :
https://www.linkedin.com/in/dstevens
https://www.linkedin.com/in/amberbardon/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g