(This episode was captured during one of our recent live Product Chats which occur every Tuesday.  Visit pragmaticinstitute.com or our social channels for more info.)

Is NIHITO a principal that you and your organization utilize? In our recent Product Chat, principal analyst at The Win-Loss Agency and founding partner of Market-Driven Business, Charles Topping, takes you through each crucial step of conducting successful win-loss interviews.  Charles also conducts a live example of an interview in real-time!