Simi sits down with Nik Sharma of Sharma Brands. Nik got his start in one of the most unique ways we’ve yet to see on this podcast: by managing  social media for influential celebrities like Priyanka Chopra and Pitbull when he was just 15 years old. With that as his start, Nik decided to forgo college to make his mark in advertising and marketing. He eventually made his way to Hint Water to lead their Direct to Consumer (D2C) business. He also built audiences for Bustle Media Group and Refinery 29 and served as Head of D2C for VaynerMedia. 

This all paved the path to Sharma Brands, where Nik advises companies on how grow and scale online.  His portfolio of companies he advises and has invested in spans Morning Brew, Pill Club, JUDY, Orgain, and The Juggernaut. And because advising wasn’t enough, he recently launched a rolling fund called Masala Capital. In this episode, we dive into Nik's moniker as the "D2C guy," his origin story, and what it means to define brands of the modern era.

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