Remember the Colin Kaepernick advert for Nike? It’s one of the most controversial and successful advertising campaigns of the past decade. Former US President Donald Trump said the advert sent a terrible message but Nike saw a 30% boost in sales. In this episode of Business Daily former Nike Chief Marketing Officer, Greg Hoffman, the creative force behind the campaign, tells us how it came about and why diversity in advertising really matters.

Presenter: Rahul Tandon