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Self-lacing sneakers have been the dream since Marty McFly first rocked Nike MAGs in 1989, but most attempts at turning shoe leather into smart sneakers have been expensive, produced in small batches, and frankly, a little gimmicky. Until now: Earlier this week, Nike revealed Adapt BB, the company’s latest self-lacing basketball shoe. And these actually seem … smart. WIRED’s Peter Rubin joins the Gadget Lab podcast this week to talk about what it’s like to wear the new kicks, and describes all of the tech that goes into them. At $350, the Adapt BB’s are a little more accessible than previous iterations, though as Peter points out, they’re likely to be worn by professional athletes and Nike-backed college teams to start.
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By WIRED4.1
482482 ratings
Self-lacing sneakers have been the dream since Marty McFly first rocked Nike MAGs in 1989, but most attempts at turning shoe leather into smart sneakers have been expensive, produced in small batches, and frankly, a little gimmicky. Until now: Earlier this week, Nike revealed Adapt BB, the company’s latest self-lacing basketball shoe. And these actually seem … smart. WIRED’s Peter Rubin joins the Gadget Lab podcast this week to talk about what it’s like to wear the new kicks, and describes all of the tech that goes into them. At $350, the Adapt BB’s are a little more accessible than previous iterations, though as Peter points out, they’re likely to be worn by professional athletes and Nike-backed college teams to start.
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