Uncanny Valley | WIRED

Nike’s Truly Smart Sneakers


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Self-lacing sneakers have been the dream since Marty McFly first rocked Nike MAGs in 1989, but most attempts at turning shoe leather into smart sneakers have been expensive, produced in small batches, and frankly, a little gimmicky. Until now: Earlier this week, Nike revealed Adapt BB, the company’s latest self-lacing basketball shoe. And these actually seem … smart. WIRED’s Peter Rubin joins the Gadget Lab podcast this week to talk about what it’s like to wear the new kicks, and describes all of the tech that goes into them. At $350, the Adapt BB’s are a little more accessible than previous iterations, though as Peter points out, they’re likely to be worn by professional athletes and Nike-backed college teams to start.

Also on this week’s podcast: WIRED’s Nitasha Tiku talks about a group of Googlers who have launched a public awareness campaign about mandatory arbitration agreements, arguing that employers use them to suppress workers facing harassment and discrimination.
Show notes: Peter’s story on Nike’s Adapt BB is here. Read all about mandatory arbitration at tech companies here. Worried about the latest data breach? Check and see if you’ve been hacked. Wish Google would make a legitimately sporty smartwatch to compete with Apple Watch? You might be in luck.
Recommendations: Peter recommends watching Detroiters, on Comedy Central. Lauren recommends Fyre Fraud, on Hulu. Mike recommends watching the 1995 film Before Sunrise. Clearly, “watching gluttonous amounts of streaming media” is on our collective list of 2019 resolutions.
Send the Gadget Lab hosts feedback on their personal Twitter feeds. Arielle Pardes can be found at @pardesoteric. Lauren Goode is @laurengoode. Michael Calore can be found at @snackfight.
Bling the main hotline at @GadgetLab. Our theme song is by Solar Keys.
How to Listen
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