How I Learned to Love Shrimp

Nikunj Sharma on the animal advocacy movement in India and how to successfully expand organisations internationally


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In this episode, we speak to Nikunj Sharma, the CEO of Mercy for Animals India. We spoke about:

  • The work of Mercy for Animals in India, and their victories so far
  • The considerations for animal advocacy organisations, like Mercy for Animals, to expand into new countries rather and how this trades off with the existence of local organisations. 
  • The specific cultural context for animal advocacy work in India

A few of the resources mentioned in our conversation:

  • MFA India wins on gestation crates
  • PBFIA India report on increasing plant-based consumption within India – 67% people eating plant-based products citing animal welfare benefits 
  • Jay Shetty Podcast
  • No Rules Rules: Netflix and the culture of reinvention
  • Can’t hurt me by David Goggins
  • MFA India website 
  • Nikunj’s Linkedin



With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

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How I Learned to Love ShrimpBy James Özden

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