History may not rhyme, but it echoes, and for all the challenges dairy has faced, a few key areas have continued to resurface throughout Chris Galen’s nearly three decades in dairy.

“A lot of what I had worked on at the start of my career, and also now in the last few years of my career at National Milk, has been on milk pricing, in particular federal milk marketing order reforms,” said Galen, NMPF’s longtime communications leader and the current Senior Vice President of Member Services and Governance, in a Dairy Defined podcast. “A lot of what we have to do, has to do with just making certain that farmers are paid fairly.”

Galen reflects on the changes of dairy’s structure in the 21st century, the continued importance of family farms to dairy, and the evolution of media that has made it easier to serve members while getting dairy’s message to a broader audience.