From changing expectations around value and trust to heightened sensitivity around timing and cost, today's clients are weighing decisions differently. Bruce and Bill dig into the external factors influencing those choices—interest rates, consumer confidence, tariffs—and how they're reshaping the buying journey.

They also look at what makes a remodeling experience feel safe and worth it in today's climate, and which marketing platforms are (and aren't) breaking through.

If you're trying to reach or retain high-value clients, understanding the current mindset is essential—and this conversation gives you the tools to do just that.