She’s bold. She’s brilliant. She’s built a brand that’s helped thousands of entrepreneurs grow their business using Instagram — and she’s sharing everything she’s learned along the way. In this energetic episode, Sue B. Zimmerman drops powerful truths about standing out online, owning your expertise, building real relationships, and why you don’t need to have it all figured out to start showing up with confidence.

Whether you’re launching a brand, pivoting your message, or trying to get seen in a scroll-happy world — this episode is packed with actionable advice and fresh perspective.

We talk about:

• How Sue B. built her personal brand and claimed her space as The Instagram Expert
• The myth of perfection and the real secret to sustainable success
• Why comparing yourself online is the fastest way to kill your confidence
• Practical strategies for Instagram growth (especially if you’re starting from zero!)
• Why collaboration > competition — and how to build a list of 50 power connections
• The truth about visibility, brand evolution, and staying relevant
• How to communicate your value without giving it all away
• The mindset shift that will help you charge what you’re worth

🔥 Memorable Moments:

• “Followers don’t pay the bills. Value and relationships do.”
• “Don’t tell people what you do. Intrigue them. Make them ask how.”
• “The more you compare, the more paralyzed you get. Stay in your own lane.”

🌟 Resources & Links:

📲 Connect with Sue B. on Instagram: @theinstagramexpert
🌐 Learn more: www.suebzimmerman.com
🎯 Explore Sue B.’s Conscious Collaboration group
📚 Book Recs: Conscious Leadership by Sarah Hawley + The Longevity Formula by Avanti Kumar Singh

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