Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage.

Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical.

Thanks again for listening and supporting this podcast. We do not take it for granted!

Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.

Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Bonus- Random Marketing Idea

I used to do this a lot when I first started. It's not a "silver bullet" but did help us get a great Co-Managed client that added $6k MRR.

It's worth checking out and potentially adding it to your marketing activities. 

Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.

Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Short and sweet this week!

Tom Lawrence used to present "protecting digital you" to local banks for their clients. This was an end user facing presentation that did not get in the weeds of the technicals.

We have been leaning more into this strategy of targeting clients that have an audience of potential clients.

In this episode, we break down the obvious idea and some ways to capitalize on it!

Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.

Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

You never want to just outsource your marketing. The MSPs that own their marketing are the ones that consistently grow.

That being said, the chances of you doing everything in-house is very low.

You may have website developers, videographers, graphic designers, advertising specialist, etc that you hire to assist in executing on your plan.

Managing marketing vendors is a skill, like everything else.

Being the "general contractor" means you need to have a good understanding of how the pieces fit together, have clear communication, and expectations.

In this episode, we outline tips and advice to make sure you're getting the most out of your marketing vendors!

Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.

Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

I know we're late to the party, but better late than never I suppose!

In this episode, Maurice and Steven lay out some recommendations on getting the most out of ChatGPT 4 for your marketing.

Any other tips you might have? Let us know!

Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns!

We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay.

In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities.

We share actionable tips to help you improve the Account Management process at your MSP!

Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.

Not the sexiest topic in the world, but an important piece of your marketing that's easy to do.

Are you going to get tons of leads from an email or printed newsletter? Nope.

But it does build your authority and client engagement. 

In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP. 

Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :)

Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document. 

In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up. 

Make sure to check out MSP Camp to jump start your marketing!

Join the discussion in our open Facebook group: MSP Marketing and Sales group

Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors. 

However, it's inevitable that a recession will occur... at some point.

In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP.

This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one!

Support the podcast and improve your marketing by becoming a Ranger or Leader member!

Going a little off topic from marketing on this one, but it's important.

This can be a stressful industry. Whether you're small or large, each come with their own set of challenges. 

Focusing on your mental health is critical to sustainable success. 

In this episode, we go over some tips to help you focus on something even more important than marketing - your mental health.