No Fluff MSP Marketing

At MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other.

Need some great templates for your marketing? Become a camper at MSP Camp (msp-camp.com).

If you've been listening for a while, you know I have never done a podcast episode on CRMs or list building as that is not where my strengths are. But for this episode I brought on the list building legend Kevin Clune!

Kevin is an expert in list building and growth funnel, and he provides a lot of great strategies in this episode. He wrote one of the best books on the MSP growth funnel titled "The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services." It's full of even more amazing advice from Kevin Clune himself and you can get it here: https://amzn.to/3LtzRqs

ScaleCon 2024 registration is also now open! You can register here: ScaleCon!

It's official! ScaleCon 2024 is happening October 2nd-4th at the Linq in Las Veqas. This 3-day event will be jam-packed with actionable, valuable information to help you scale your MSP.

Register today #ScaleCon2024!

In this episode, I got the opportunity to ask Andrew Moon his top tips and strategies for boosting your MSP's LinkedIn. Whether you're just starting out or looking to up your game, Andrew's insights will help you get the most out of your LinkedIn marketing.

I hope you found this helpful and can apply some of this advice on your own LinkedIn.

Need some fresh content to post on your LinkedIn? Check out MSP Camp .

A lot of MSPs are not doing these simple things that, if you do, are almost guaranteed to make you stand out from all other MSPs in your area. This clip is a gold nugget of information and I hope you are able to implement at least one of these things.

There is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP.

I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges.

If you are an MSP Camp member you can download a printable version of these pledges under Guides. Not already a camper? Sign up now at MSP Camp (msp-camp.com).

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!

In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!

Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)

At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them.

That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences.

In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here and seeing our progress each day.

Not already a camper? Sign up now at msp-camp.com!

Autoposting your blogs and posting general content might seem like the easiest way to do your MSP marketing. To some extent, this might be true, it does make it easier. However, there is no value in posting this generalized content which is why we often emphasize the importance of being intentional with your content.

In this episode, Steven and I discuss the need for MSPs to post highly relevant content to their websites. Stop using your MSP's website to look more professional and start using it to attract potential clients.

If you need some content to get you started check out MSP Camp.

Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile.

That’s why it’s crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media.

In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it’s so important in a B2B environment.

Need some content to post on your business and personal social media? Check out MSP Camp.