Special Guest Blackpoint

In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects.

While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Full disclaimer, we no longer do monitoring agreements. However, we did for years and they worked great! You get your foot in the door, your backup and security products in place, but support is hourly. Make sure you get a block of time at an increased hourly over your managed clients and it's a great partnerships.

In this episode, we go over how to do this properly, red flags form prospects, and how you can market this as a differentiator. 

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued. 

Ironically, most of the comments were fairly negative and the community thought it was a bad idea.

Well, I commented how much I loved the idea, and the guy that came up with the idea responded.

In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, executing on it, and of course, the results!

A quick note, I love how many MSPs are open and willing to be on the podcast. They don't care about "competition" they're just willing to help. I hope you find value in this conversation. I know it got me motivated to think even bigger!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

We've only purchased a booth a few times at our MSP. Each time provided good leads and we have added new clients from manning a booth. 

In short, yes, I would recommend getting a booth, but with a few caveats we'll be discussing in today's episode!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Public Relations is basically free marketing. Any time you're featured on an article, interviewed for a podcast, get featured in a paper/article, that is PR.

Like everything with marketing, it's not just going to just happen. 

If you have a cool event or something special happening at your MSP, you have to pitch it!

These news outlets are as desperate for content as any other business (if not more so), so pitching them on good content has a fairly high success rate. 

In this podcast, we review how to successfully use Public Relations to grow your MSP!

MSP Camp Update:

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I've heard MSPs say their website is just to look professional and has never brought them a lead... that is insanity!! Your website should be one of your main lead drivers. 

Whether it's SEO or having your campaigns point to a landing page, you should be getting leads from your website. Period.

SEO is one of those topics that is just... dense. We all get those weekly emails form "SEO" companies trying to pitch their worthless services. If you're not investing $2,000-$3,000 a month specifically in SEO, these types of companies are not going to do much and that's a fact.

However, very few of us want to invest that kind of money in just one facet of our marketing strategy. So, what do we do?

In this episode with eBridge Marketing Solutions, we lay out SEO fundamentals and some low hanging fruit you can do in your MSP without having to hire an expensive SEO agency. 

I have to give it Devin, he truly cares about this community. He didn't try to pitch his service or make thing "complicated." he just gave great advice. This is rare for many vendors and I personally appreciate it a lot!!

MSP Camp is live! We're building the greatest MSP Marketing Resource in the world. Check out our FREE Guides page to learn everything you need to know to start growing your MSP!

I have always been passionate about video. I used to edit Dragon Ball Z videos to Linkin Park and created simple stop motion videos with my toys when I was a kid. They all sucked, but it was fun! Not much has changed :)

Tom Lawrence has over 250,000 subscribers on his YouTube channel Lawrence Systems and consistently drives leads for his MSP through this one tactic that he has mastered!

Just like me, Tom enjoys making videos. If you enjoy making video, then there should be nothing stopping you from using it in your MSP. If you don't enjoy video, it's probably because you're not good at it. Quick tip, no one is good at it when they start. It took dozens of videos before I was comfortable on camera. Just get started, you won't regret it.

Tom shares some incredible tips on consistently creating and posting content to expand the reach of your MSP. This one is long, but trust me, it's worth every minute!

We just published a Free guide on video marketing for MSPs at Msp-camp.com. Make sure to check it out if you're interested in getting started growing your MSP with video!

Just wanted to jump in and encourage you to provide a Christmas gift or card for your clients!

What do we do?

All clients get a Christmas card and custom mug with our team on it. We do this every year. Yeah, mugs are not that special but the consistency is what has made it special. We have clients that collect the mugs every year and talk about them all the time!

We split our clients into 3 categories:

Other ideas that have gone over very well:

Quick tip:

I hear it all the time from MSP owners, "get me in front of them and I close the deal." Yes, because they're as hot as it gets. 

You've heard it a million times that most MSPs grow off of referrals, which is true. But what happens when you do start bringing in organic marketing leads?

In this short episode, we break down expectations of each type of lead and why your close rate will inevitably decline as you build out your marketing foundation. 

The MSP Lead Pyramid is important to know as you decide where to put your time and money in your MSP marketing!

Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)

If you're in the MSP space, it's very likely you've heard of Art Gross and Breach Secure Now.

There are many cybersecurity awareness training and dark web monitoring services out there, so why does Breach Secure Now seem to stand out from the rest? What is it about their brand and marketing that has made them a leader?

In this episode Art shares some incredible marketing and business advice on going to market, differentiators, how to scale properly, and general wisdom from a business owner who manages an MSP and an amazing channel focused business.

This has been my favorite podcast episode to date. I hope you enjoyed it and learn something new to start implementing at your MSP!

Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)